To be eligible for this position, you must reside in the same country where the job is located.

IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision.We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry.  Learn more at www.iqviadigital.com

At the center of IQVIA Digital sits our IQVIA Media Operating System, a healthcare specific marketing platform trusted by some of the largest pharmaceutical brands and media agencies. We empower media planning, buying, and analytics teams with the tools they need to do their job, and do it well. By simplifying workflows that used to take days into seconds, integrating functionality that used to require multiple vendors into one, and providing faster and deeper insights than anyone in the industry, we are helping healthcare marketers cut their costs, move faster and drive measurable results – all without having to pick up the phone.

Platform Success is a diverse group of problem solvers with boundless curiosity. Together, we build trusted client partnerships that produce mutual wins through collaboration, empathy, and a readiness to challenge the status quo. We look for people who are consultative, analytical, technically minded, and passionate about driving real results.

We're rapidly growing and looking for super-curious, passionate and driven individuals to join our team. Our people are our greatest asset and we're committed to creating an environment where we all thrive doing what we love. The Trading and Platform Operationsteam acts as the delivery engine of the Platform Success group. This team oversees the execution and outcome of all programmatic campaigns and serves as the critical bridge to product, owning issue resolution and ensuring all platform systems and processes are functioning as intended.

Role: The Manager, Programmatic Activation leads a team of programmatic traders responsible for the setup, optimization, and performance management of programmatic advertising campaigns. This role is both strategic and hands-on, ensuring flawless campaign execution, operational excellence, and the professional development of team members. As a key member of the Trading and Platform Operations group, you will collaborate closely with Account Management, Product, and Engineering to drive measurable results for our clients and continuous improvement for our platform.

Key Responsibilities:

Team Leadership & Development:Lead, coach, and develop a team of programmatic traders, fostering deep expertise in campaign execution, troubleshooting, and optimization. Set clear goals, provide ongoing feedback, and support career growth.

Campaign Setup & Execution:Oversee and participate in the end-to-end technical setup, pacing, and launch of programmatic campaigns. Ensure campaigns align with client objectives and strategic goals.

Real-Time Optimization & Performance Management:Guide the team in actively monitoring campaign performance and making real-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes.

Reporting, Analytics & Insights:Ensure the team develops and executes advanced bidding strategies, optimizes budget allocation, and delivers actionable insights to clients and internal stakeholders.

Technical Troubleshooting & Platform Support:Serve as an escalation point for technical issues related to ad serving, data discrepancies, pixel implementation, and delivery errors. Partner with Product Support to resolve platform challenges and improve operational processes.

Collaboration & Innovation:Partner with internal teams to test new features, implement automation strategies, and enhance workflow efficiencies. Stay ahead of industry trends, and champion the adoption of emerging technologies and AI-driven optimizations.

Success in This Role Will Look Like:

Campaign Performance & ROI: Achievement of key performance metrics (CTR/CPC/NRX/Audience Quality)

Efficiency & Accuracy in Execution: On-time and error-free campaign setup, with minimal adjustments required post-launch

Optimization Impact: Demonstrable improvements in campaign efficiency through data-driven optimizations

Operational Excellence: Quick troubleshooting, reduced campaign downtime, and proactive issue resolution

Team Leadership & Development: High levels of team engagement, growth, and retention; fostering a culture of learning, collaboration, and continuous improvement

Qualifications: 

Bachelor’s degree preferred; background in business, marketing, analytics, or a related field preferred

5+ years of experience in programmatic advertising, digital media, or ad tech, with at least 1–2 years in a people management or team lead role

Experience building and managing teams focused on technical programmatic execution and/or support

Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems without being an engineer

Proven track record managing technical escalations and platform issues, with hands-on experience using tools like JIRA, SQL, APIs, and internal monitoring systems

Excellent communicator with the ability to translate and explain complex technical concepts into clear, actionable insights for clients and cross-functional teams

Exceptionally organized and proactive, with a strategic mindset and the ability to anticipate needs, identify gaps, and drive continuous improvement

Experience collaborating cross-functionally to support platform enhancements and issue resolution

Designed or contributed to processes and training programs that elevated team performance, enhanced efficiency, and enabled sustainable growth

Thrives in fast-paced, dynamic environments with shifting priorities and high expectations for leadership and innovation

Passionate about improving internal workflows, strengthening platform stability, and enabling teams to deliver exceptional client outcomes

#iqviadigital

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

The potential base pay range for this role, when annualized, is $66,500.00 - $166,200.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.