Manager, Product Marketing, MAC NA
The Estee Lauder Companies
**Description**
The MAC North America Marketing Team is looking for a Manager, 360 Marketing. The Manager will be responsible for supporting the execution of full 360 marketing programs and will work closely with Consumer Engagement, VM, Creative, and Trade Marketing to develop tailored campaigns. Additional responsibilities include:
• Own the marketing calendar and category management by assessing competitive landscape, liaising with Global Marketing and planning the execution of key consumer engagement initiatives
• Contribute to the identification of new product concepts based on market trends, competitive activity, brand white space and specific retailer opportunities
• Support the creation of all Brand Presentations for Sales and Retailer meetings including video/presentation assets, as well as regional and strategy meetings.
• Responsible for forecasting new product launches
**LAUNCH / CATEGORY MANAGMENT**
_Sales Growth and Market Share Gain_
• Work closely with the Executive Director, and other Marketing roles, Account Management and Global to understand consumer trends and develop the category product strategy for the brand in North America
• Contribute to the identification of new product concept and commercialization opportunities based on market analysis, competitive activity, brand white space and specific retailer opportunities.
**360 Strategy, Program Development and Cross-functional Coordination**
• Support execution of full 360 go-to-market plans and own briefing to cross-functionals.
• Supports Executive Director in identifying North America strategic market opportunities and partners with Global, trade marketing, and cross functional teams to develop market specific elements.
• Conducts COG, pricing, and ROI analysis for all new product launches, as needed.
**Performance / Market / Competitive Tracking and Reporting**
• Develops ongoing business reviews for the category: including overall category performance, research on trends, competition, consumer dynamics and strategic recommendations.
• Develops launch recaps, including working with cross-functional partners to track performance of sales, advertising, digital, and in-store activities. .
**Forecasting and SKU Management**
• Leads the New Product Launch forecasting process from building forecasts, obtaining alignment leadership with Senior Management, and delivering the forecast to Sales Planning and Demand Planning.
• Manages analysis of SKU assortment, resulting in recommendations for the annual North America Line Edit and SRP Increase process (discos, etc.)
**Qualifications**
• Minimum of 5+ years related experience. Bachelor’s degree is required, masters degree a plus.
• Thorough knowledge of market/consumer trends. Marketing experience within the cosmetics category and significant marketing campaign development experience.
• Must be a self-starter with excellent project management skills, and the strong ability to manage multiple projects simultaneously.
• Must be highly organized and detail oriented.
• Strong interpersonal skills. Must be an excellent team player with the ability to build, foster and nurture relationships with members of the Global Marketing team and cross-functional teams
• Ability to grasp key marketing analytical skills while also being extremely creative
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Confirmar seu email: Enviar Email
Todos os Empregos de The Estee Lauder Companies