About the role

SBH is actively growing and expanding its use of personalized customer experiences and hyper-personalization to better serve our customers individually.  This role will be responsible for tracking and monitoring the effectiveness of personalization experiences and supporting the setup and measurement of new personalization tests as well as supporting ongoing updates to personalization experiences. 

“At Sally Beauty Holdings, we find beauty in diversity.  Our inclusivity and self-expression are what fuel our innovation and growth. You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Responsibilities

Accountable to coordinating the test and measurement setup and tracking of new personalization tests as well as the tracking and reporting of the personalization tests and overall progressEstablish and maintain operations with digital business partners to personalize ongoing experiences like promo, SKU, and seasonal trendsEffectively prioritize new experimentation within the personalization operational roadmap and leverage data to guide ongoing developmentGenerate customer insights from data to guide strategic direction of personalized experiencesCollaborate with digital business teams to build business hypothesis leveraging deep understanding of customer behavior and strategize improvements to web performance.Identifying opportunities for optimizations on personalization experiencesWork cross functionally with many other departments to coordinate and execute operational needs and/or to setup a new or optimize an existing personalization experienceSupports two business units under the direction of the Personalization Strategy LeadWork closely with both the Sr. Product Manager managing the personalization roadmap as well as the CRM personalization lead to ensure experiences are coordinated, optimized, and measurable across channels 

Knowledge, skills & abilities requirements

Bachelor’s degree in Mathematics, Business, Technology, or a related field5-7 years of experience in marketing or e-commerce solutions, with a proven track record of leading personalization strategies3-5 years of experience in web analytics, business analysis, or statistical background.Strong understanding of digital marketing channels, tools, and best practicesData driven; must understand how to make decisions using performance metricsGA4 experience is a plusAbility to manage multiple priorities and thrive in a fast-paced environmentAbility to create reports to share with leadership that succinctly inform on progressExperience with data driven test and learn methodology and practice preferredExperience with personalization platforms and technologies; Experience with Salesforce MCP preferred 

Competencies & attributes

Passionate Learner – inquisitive about the business; open to feedback and coaching, applies learning quickly; applies learning to improve processes and procedures, proactively shares learning with colleagues and leaders; realigning and reshaping projectsFlexible & Agile Adapter – responsive and open to change; works well with ambiguity; adapts to new plans or directions; keeps calm under pressure; perseveres to achieve the plan/task; doesn’t dwell on the pastTalent Builder – considers how we can create an inclusive culture; encourages input from others; invests time as an informal/formal coach or buddy; works to build a diverse team with the right skills and knowledge; looks for ways to acknowledge, motivate, and value the teamEffective Communicator – articulates in an appropriate and accurate manner; emotionally astute while remaining authentic to own style/self; encourages others to express views and opinions; demonstrates active listening and uses probing questions; is concise and relevant with data/infoTeam Builder – references the importance of teamwork and actively demonstrates collaboration and sharing; builds and/or participates in effective teams; values the importance of inclusion and various sources of thought/input; humble when operating within a team   Customer Focused Partner – understands internal and external customer needs; contributes to plans and actions to improve the associate and customer journey/experience; holds self and team accountable for improving the customer experience; is an advocate for the customerStrategic Thinker – progressive thinking with the ability to bring new ideas to life; works with others to develop progressive and cost-effective strategies; provides suggestions to improve upon continuous improvement and scalability within department; uses a broad range of data sourcesBig Picture Thinker – understands own department and how other key departments operate; adopts an inclusive approach; seeks feedback reviews progress, and adapts plans as needed; understands interdependencies with other departments Results Driver – effective at driving and delivering on plans; holds self and team accountable to high standard of delivery; suggests opportunities for innovation and continuous improvement; focuses on the right priorities and uses resources/time wisely; demonstrates grit and determinationProblem Solver & Decision Maker – able to consume department/operational data to identify business; identifies, gathers, and examines the relevant information; makes recommendations and takes action to solve challenges, considers importance/impact of decisions against relevant factors

Working conditions & physical requirements

The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.

This position will be required to work at a computer leveraging technologies and will be required to join video meetings and calls throughout their work day. 

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!

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