As the Global Marketing Communications Manager for the Neurovascular Hemorrhagic Stroke business, you will work alongside your global brand management team to develop the omnichannel plan in support of both the HEM franchise and it’s individual products. You will independently manage the successful development of each required tactic in support of both the upstream and downstream activities while working with our regional colleagues to ensure alignment across our global business.
This is a remote role that is primarily based out of Fremont, CA. Travel for this role will be approximately 10% if you are located in Fremont, CA area. If you are in another location, you will need to travel to Fremont, CA the travel will increase to 20%
What you will do:
Use competitive insights to improve communication strategy and messaging
Turn value proposition into a strong message for all customer segments
Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations
Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Lead the development and execution of the Commercialization Plan for launches and the Annual Marketing Plan
Evaluate and adjust planned communications activities to maximize effectiveness and budget
Provide clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions
Leverage customer data and provide customized communication support or solutions
Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio
Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact
Effectively communicate downward, upward, and outward
Implement different design media, formats, graphics, and presentation tools
Develop effective KPI strategies for the business and use appropriate measurements tools to drive improvement in future plans
Collaborates with brand marketers on the development of their Annual Marketing Plan and Commercialization Plans. Provides input into Positioning, Marketing Tactics and Communication Strategies for each plan
Understands the linkages between all components of the Big Picture framework
Leads development of MarCom strategy, developing communication campaigns while collaborating with both Brand Manager and digital marketing manager to build out plans, tactics and budgets to achieve agreed upon goals
Bridges gaps and brings together cross-functional stakeholders to ensure that team achieves final approval of messaging and tactics to deliver within deadlines
Manages and ultimately owns the brand of both the HEM franchise and its associated product brands ensuring brand compliance and global consistency across all developed materials
Maintains effective relationships with key vendors through the development process of all communication tools and tactics
What you will need:
Required:
Bachelor's degree required
8+ years of work experience
3+ years Marketing Communications experience
Experience developing omnichannel communication plans and supporting tactics for product launches
Preferred:
2+ years Med Device or Pharma experience
Agency experience is a plus
Experience working with large matrix organization
Experience working with highly regulated organizations
Experience with Canva, Adobe Suite, OR marketing communications design tools
102,000 - $222,300 salary plus bonus eligible + benefits. Individual pay is based on skills, experience, and other relevant factors.
Travel Percentage: 20%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.