Job Overview:

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America’s leading producers and distributors of hot and cold beverages helping to satisfy every consumer’s beverage need, anytime and anywhere.

The Marketing Capabilities Managerplays a critical role in helping to analyze,develop andimplementthe annualCapabilitiesplan; executing the plan with excellence by onboarding all Marketing new hires, leading culture-building initiatives, leading the internship program, and raising the functional-specific capabilities of the KDP Marketing organization. This individual will report into the Senior Manager, Portfolio Initiatives. The ideal candidate will bring 5+ years of progressive marketing or brand experience and a self-starter leadership style that fuses inspiration with a passion for making a difference.

Thisrole is based attheKDP Frisco,TXofficelocationwith sometravel required during high periods of recruitment

KEYRESPONSIBILITIES:

Deploy a generalmanager mindsetto lead intern recruiting efforts,theMBAMarketing internship program,newhireonboardinginitiatives, and Marketing training and developmentLead the development and execution of key learning strategies to build capabilities and sustain a team of high performersLead the evolution of digital capabilities across Marketing by building digital competencies quickly to ensure teams are staying current on industry trends Help support Marketing onboarding initiatives to ensure team members get up to speed and working quickly towards key objectivesHelp drive team engagement by supporting the rollout of culture charter initiativesHelp drive and maintain theuniqueKDPculture; ownyour personaldevelopmenttogrowinour organizationInspireotherstotake actionthrough authenticleadership,passion, and a commitmenttowinning

Lead Intern Recruiting Efforts, specifically the MBA Marketing InternshipLead overall strategic direction of the MBA Marketing Internship programIdentify robust recruiting strategy and approach; including identifying target schools, organizing engagement multi-point engagement sessions (info sessions, coffee chats, etc.), leading the team through the application assessment phase Build relationships with advisors and MBA students at schoolLeverage internal and external insights, translating them into actionable MBA recruiting plansLead participation in early engagement opportunitiesIdentify and recruit top MBA-level talent: screen applications, review resumes, evaluate HireVue, facilitate 2 rounds of interviews, and extend offersDevelop an engagement and robust 10-week summer internship program; engaging with Brand to develop projects, assign projects to students, lead onboarding experience, provide updates to leads and Marketing Leadership team on program throughout summer, coach interns and leads as needed based on feedback; culmination in leading through extending final offers

Deliver Innovative Training Curriculum That Drives Action and Addresses KDP Marketing Skill GapsLead the design, development, implementation and evaluation of internal KDP Marketing learning and development programs that support organizational objectivesAdapt and customize existing curricula to meet the needs of the team; lead training initiatives and conduct training for the Marketing team on an ongoing basisDrive organizational and customer engagement, alignment and excitement for training curriculum

Execute the Marketing Capabilities Breakthrough Strategy with excellence Developstrong commercialknowledgeandbusinessacumento support annual Capabilities strategy planningEncourage organizationaland customerengagement,alignmentand excitementforannualplans

Encourage Organizational Excitement and DriveEngagementthrough Communication Strategy& MessagingBe thestewardof theKDPbrand and ensure all candidate-facing and on-campus communication, onboarding, culture and training initiatives alignwith theoverallMarketing Capabilities strategyDrive accountability, participation and engagement across the KDP Marketing team to sustain behavior change and skill implementationUse entrepreneurialthinking tofind newand betterwaystoaccomplishgoals

Measure SuccessLead post-launchanalysesforMarketing Capabilities key initiatives; creating metrics to measure success and/or to serve as guidelines to adjust plans to deliver against growth agenda; key metrics include surveys, focus groups, roundtable discussions, etc. Own and manageportions of the Marketing Capabilitiesbudgetworking withexternal and internal partners, including finance to deliver on targetSethigh performancestandards,measureforsuccess, andadjustplanstodeliveragainstgrowth agenda
Requirements:
Bachelor’s degree with a minimum of 3-5 years of experience in Marketing or related fieldStrong projectmanagementskills, and written and verbal communication skillsCPG/Beverage experience from a Fortune 500 CPG corporation a plusExperience with campus recruiting and/or leading team training and development is a plus