Requisition ID: 256882 

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

 

Leads the execution of Scotia Wealth Management’s marketing strategy in Canada, delivering integrated, brand‑aligned marketing initiatives that drive business objectives while ensuring compliance with regulatory, risk, and governance requirements.

 

Is this role right for you? In this role, you will: 

 

Leads and fosters a customer focused culture across the team to deepen client relationships and leverage broader Bank relationships, systems, and knowledge Acts as a brand champion for Scotia Wealth Management, ensuring all marketing activity reinforces a clear, differentiated brand positioning and is aligned to SWM brand standards and guidelines. Partners with creative agencies to lead creative development and ensure the timely execution of national advertising campaigns, in branch activations, and other strategic marketing initiatives. Oversees the development of brand aligned creative and collateral to support business line needs, including event materials, social media content, in branch materials, and brochures. Partners closely with media agencies and enterprise growth marketing teams to develop, deploy, and optimize media strategies across key channels. Leverages performance analytics and KPI tracking to monitor results, drive optimization, and improve campaign effectiveness. Collaborates with cross functional stakeholders to deliver campaign reporting and actionable performance insights. Leverages product and process expertise, along with results based marketing levers, to deliver against business objectives and marketing goals. Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance to Scotiabank behavioral competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives. Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank’s risk culture and risk appetite statement throughout their teams. Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank’s Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.

 

Do you have the skills that will enable you to succeed in this role?  We’d love to work with you if you have experience with:

 

Bachelor’s degree in Marketing, Communications, Public Relations, or a related field. 3–5 years of experience in marketing, brand marketing, and/or account management, preferably within financial services. Experience working in a matrix organization. Campaign management experience, including execution and support of creative and content development across multiple channels. Expert in writing strategic briefs and partnering closely with creative teams and agencies to ensure work delivers against the brief. Proficiency in MS Office and Adobe Acrobat Professional. 

 

What’s in it for you?

 

The opportunity to join a forward-thinking company surrounded by a collaborative team of innovative thinkers. A great opportunity for a position in Global Procurement at one of the leading Banks in the segment.  A rewarding career path with diverse opportunities for professional development. Internal development to support your growth and enhance your skills. A competitive compensation and benefits package. An organization committed to making a difference in our communities– for you and our customers. We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!

 

Location(s):  Canada : Ontario : Toronto 

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.  

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our  Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.