The ideal candidate combines strong analytical skills, business acumen, and cross-cultural leadership experience. You will partner closely with stakeholders across Marketing, Sales, Product, and Strategy to translate data into compelling stories that drive action.Job Description
We are seeking an experienced Market Segmentation Manager to lead the strategy, execution and delivery of market insights that inform critical business decisions. This position will power a data informed approach to market segmentation, new customer targeting, customer expansion opportunities and campaign measurement. With a keen eye and meticulous attention to detail, the role will support C&W Services’ expansion into new markets as well as its relentless focus on driving move value for its existing clients. The role will oversee a growing team of overseas market researchers, ensuring smooth global collaboration, high-quality output, and continuous capability development.
The ideal candidate combines strong analytical skills, business acumen, and cross-cultural leadership experience. You will partner closely with stakeholders across Marketing, Sales, Product, and Strategy to translate data into compelling stories that drive action.
Responsibilities
Leadership & Team Management
Lead, mentor and develop a high performing team of 3-5 market researchers based out of our shared service center in India.Establish clear goals, workflows and quality standards across regions and time zones.Drive a culture of collaboration, curiosity and continuous improvementManage capacity planning and resource allocation across projectsMarket Insights & Strategy Execution
Build and own the market research roadmap aligned with business prioritiesDefine subsets of the total addressable market where C&W Services has a high likelihood of winningWork with the Operations to identify opportunities for expansion within our existing base of clientsSupport Marketing with audience definition and list operations for outbound marketing campaigns that deliver against revenue-driving goalsWork with the Marketing team to analyze and report on campaign results and user behavior to identify opportunities to improve targeting and engagementInsights Delivery & Stakeholder Partnership
Clearly communicate insights and recommendations to the Growth team backed by data. Translate complex data into clear, actionable insights for senior leadersPartner with the Technology team on predictive analytics, segmentation and modelingCollaborate with the Solutions team to align target markets with a solutions-view on feasibility with a goal of helping the team identify opportunities for new or enhanced solutions and servicesContribute to ideation process with strategic insights, supporting the development of CRM tactics and revenue driving opportunitiesOperational Excellence
Standardize research processes, data management practices, and documentationImplement best practices for research methodology, project management, and quality control. Ensure efficient communication and handoffs between U.S. stakeholders and the India-based team.Qualifications and Experience
Required
4+ years of demonstrated success overseeing a team in a market research / analytics roleProven experience leading global or offshore research teamsStrong expertise in primary and secondary research methodsAnalytically minded strategic thinker who can proactively identify opportunities for growthCommitment to interpersonal effectivenessAbility to champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organizationChampion diversity and creates an environment of inclusionPossesses a growth mindset and works with positive intentPromotes continuous improvement, embraces change and is a change agentPreferred
Knowledge of Python and SQL; HTML and CSSProficiency with research tools and platform (e.g. Qualtrics, SPSS, Tableau, or similar)Experience in B2B, enterprise or real estate marketsMaster’s degree in business, marketing, statistics or a related fieldBackground in building or scaling research operationsCushman & Wakefield also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health, vision, and dental insurance, flexible spending accounts, health savings accounts, retirement savings plans, life, and disability insurance programs, and paid and unpaid time away from work. In addition to a comprehensive benefits package, Cushman and Wakefield provide eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements.
The compensation that will be offered to the successful candidate will depend on factors such as whether the position is covered by a collective bargaining agreement, the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.
The company will not pay less than minimum wage for this role.
The compensation for the position is: $ 110,500.00 - $130,000.00
C&W Services is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at C&W Services, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com. Please refer to the job title and job location when you contact us.
INCO: “C&W Services”