**Job Description** _This role is categorized as_ **_HYBRID_** _. This means the successful candidate is expected to report to GM - Warren 7000 Building three times per week, at minimum. This job may be eligible for relocation benefits._ The **Accessories** **Marketing Manager** will lead the development and execution of integrated brand and marketing strategies for Chevrolet, Buick, GMC, and Cadillac Accessories. This highly visible role requires strong collaboration across a wide range of stakeholders and functional teams, including divisional leadership, Customer Care & Aftersales (CCA), Digital Operations, Accessories Distributor Installers (ADIs), and Dealers. As a strategic partner, the Accessories Marketing Manager will work closely with business process owners and key stakeholders to identify growth opportunities, shape future-facing marketing initiatives, and drive measurable enterprise value. This role is critical in delivering customer-centric, accessories-focused solutions that enhance performance across the purchase funnel and elevate the ownership experience. The ideal candidate is customer-obsessed, business-savvy, and results-driven, with the ability to clearly define marketing objectives, communicate effectively across teams, and relentlessly pursue opportunities to grow and optimize the business. You will be a integral part of the Owner Growth Marketing team within the Customer Experience Team at GM, and plays a vital role in building an integrated strategy for GM Growth Brands. **Responsibilities:** + **Lead the development and execution of comprehensive marketing strategies** for Chevrolet, Buick, GMC, and Cadillac Accessories across the U.S., while providing global support for the accessories business. + **Create, curate, and oversee all marketing content** related to accessories, ensuring brand alignment, message consistency, and high creative standards across all channels. + **Drive the integration and optimization of accessories content** across key GM platforms and programs including brand websites, Build Your Own, Shop Click Drive, eStore, AIC (Accessories Information Center), MyBrand apps, and other digital touchpoints. + **Develop and execute data-driven advertising and CRM campaigns** to support customer acquisition, engagement, retention, and loyalty initiatives throughout the ownership lifecycle. + **Plan and manage brand presence at key industry events and accessories shows** , ensuring strong brand representation and audience engagement. + **Champion and support the Accessories eCommerce and** **eStore** **platforms** , contributing to the digital transformation and seamless customer experience across online channels. + **Provide strong leadership and development for direct reports and cross-functional teams** , fostering a high-performance, collaborative, and inclusive culture. + **Oversee and manage the Accessories Marketing budget** with a focus on ROI, resource optimization, and alignment with broader business objectives. + **Demonstrate** **in** **-depth understanding of GM’s enterprise-wide business processes, systems, and best practices** , and apply this knowledge to drive marketing innovation and operational excellence. + **Build and** **maintain** **strong relationships with internal and external stakeholders** , including dealers, ADIs, divisional partners, Digital Operations, and cross-functional teams. + **Manage multiple complex projects and initiatives simultaneously** , operating with a high degree of independence, accountability, and strategic foresight. + **Drive Owner Growth Marketing integrated** goals and strategies as part of a broader team. **Additional Job Description** **Requirements / Qualifications:** + 7+ years in integrated marketing roles -- brand-side or agency-side -- in a product focused company + 4+ years in people leader experience + Bachelor degree required + Experience marketing products for companies selling in eCommerce and in retail environments + Experience managing teams made up of content production, creative development, paid media (SEM, display, social), and 1:1 marketing (CRM, social, events, etc.) + Experience managing and developing marketing budgets + Experience building business cases for marketing initiatives + Preferred candidates have experience working with multiple brands and a diverse group of marketing teams and agencies + Proven experience in developing innovative solutions that drive revenue and growth + Proven experience leading in a transformational, fast-paced environment **Preferred skills:** + Strategy development, planning, marketing skills + Proven understanding of business fundamentals + Dealer and/or field experience strongly valued + Proven strength in critical skills such as collaboration, written and oral communications, and analytical capability + Experience in effectively advising a team + Strategic problem solver with ability to innovate, plan and develop new solutions + Strong Organizational and Leadership skills A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review. **GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. 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