We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you’ll be doing

As Manager, Franchising Campaigns on the Franchising Effectiveness Team, you will be responsible for managing and executing Pre-Approved Credit Card acquisition campaigns across both digital channels (including email, DDC, and SMS) and assisted channels (such as CIBC Banking Centres, Contact Centres, and CIBC Mobile Specialists), as well as additional franchising campaigns and initiatives. You will support key product acquisition campaigns and develop strategies to maximize performance and maintain CIBC’s competitive position in the marketplace. The Manager includes managing and monitoring key business metrics, evaluating targeting and strategy for pre-approved credit card sales opportunities across various client segments, and partnering with high-performing business and cross-functional teams across PBB and the enterprise to implement programs and tactics that drive revenue growth while prioritizing client experience. The Manager works independently, leveraging a comprehensive understanding of products, campaigns, client segments, and campaign reporting to develop, enhance, and optimize campaigns, improve client experience, and support clients in achieving their goals. The role requires sound judgment in decision-making on complex issues and contributes to targeting, campaign planning, channel management, and sales performance to efficiently and competitively meet CIBC client needs. Additionally, you will manage and monitor key business metrics, oversee campaign requirements and processes, empower frontline staff, and continuously evolve existing processes and systems.

At CIBC, we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement, spending 2–3 days per week on-site, with other days remote.

How you’ll succeed

Campaign execution - Lead the development and implementation of product campaigns to achieve targets for credit card products and other products as may be relevant and contribute to achieving key franchising metrics. Identify and implement new opportunities for improving pre-approved credit cards / other product campaign performance. Determine feasibility and impact while contributing to CIBC’s client experience objectives. 

Analytical - Understand and interpret complex information, identify patterns and trends in new or strategic areas, and develop recommendations, often with minimal direction in order to respond to urgent business priorities.

Relationship management – Collaborate with key partner stakeholders to ensure alignment with the franchising strategies being implemented. Establish rapport and work effectively with internal and external partners including Retail Channels, Client Strategy, Risk Management, Finance, Legal and Compliance, Sales Support, Marketing, Technology, other lines of businesses, and business partners.

Who you are

You can demonstrate 2 to 3years of work experience in strategic business planning, business model development and marketing best practices. You have strong analytical skills and proven ability to execute net new initiatives.

You can demonstrate in-depth knowledge of Credit Card business, financial services, and marketing & product management to support defining clients for targeting, working with partners to set up campaigns, and monitoring performance & making refinements as needed

You've have a business degree (BBA or MBA preferred).

You act like an owner. You thrive when you're empowered to take the lead, go above and beyond, and deliver results.

You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.

Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.

You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.

You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.

You look beyond the moment. You know what you do will make a difference today and tomorrow. You look for new opportunities to define what's possible.

Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business Recommendations, Campaign Management, Campaign Performance Analysis, Cross-Functional Collaboration, Customer Profiling, Detail-Oriented, Financial Services, Product Launch Campaigns, Stakeholder Management