The Manager of Events is a strategic and creative leader within the North America (USA & CA) Events team. This role requires strong project management, cross-functional leadership, and budget ownership to deliver best-in-class in-store events. The Manager is responsible for shaping and executing commercial experiences that elevate Charlotte Tilbury’s brand presence, drive client acquisition, and deliver measurable business results.

You are

A creative and innovative thinker that is passionate about in-person events that are engaging, educational, and entertaining through the moment of purchase Experienced in leading and executing retail in-store events, consumer-facing activations, and pop-ups A strategic project leader who can own the full lifecycle of events, from ideation to execution to post-event analysis Skilled in cross-functional collaboration, aligning stakeholders across Commercial, Education, Marketing, Creative, and Retailers to deliver consistent, high-quality activations on time and on budget Familiar with the events strategy and key eventing time periods for retailers such as Nordstrom, Bloomingdales, Sephora, BlueMercury, and Ulta A proactive problem solver who can anticipate challenges and work cross-functionally to deliver solutions At the forefront of event trends, monitoring industry innovations, competitor activations, and emerging event technologies

Retailer and Strategy Focus

Serve as the primary events lead for Department Stores, BlueMercury, and Charlotte Tilbury’s two freestanding stores (FSS), overseeing end-to-end planning, execution, and ROI measurement Develop and execute event concepts for your accounts & FSS, including in-store activations, masterclasses, and large-scale activations Partner with the Director of Events to help craft the overarching event strategy across all wholesale accounts and freestanding stores, ensuring all initiatives ladder up to brand objectives and long-term growth goals Act as the primary liaison with internal teams and external retail partners for your accounts & FSS, managing and scheduling touch base calls Support execution of larger-scale events across all retailers, as needed

Budget and Vendor Ownership

Manage reconciliation of the full events budget, closely partnering with Finance. Support the Director in grounds-up budget build. Manage all purchase orders and vendor setup/additions to ensure accurate tracking and seamless vendor payment processes Lead vendor negotiations and contracts as needed for Department Store, CT FSS, and Internal Events needs, ensuring close partnership with Legal Support Director in all logistical management of all non-beauty TOA submissions (form submissions, Creative/Legal approvals, vendor management, etc)

 

Event Operations and Logistics

Overall logistics owner for your accounts (event calendar updates, run of shows, submitting retailer request forms, samples, AOVs, GWPs, shipping, OneDrive folder maintenance, etc.) Manage the production of event materials, coordination & communication of deliveries to your doors, including supporting the Director for large-scale events Partner with Commercial Team to ensure AOVs, product focuses, and assortments are captured for your accounts’ event concepts Partner with Creative to create all necessary event artwork for your accounts Develop Event Field Memos for each event moment detailing event concept, consumer journey and service experience, execution guidance, TOAs, AOVs, and other logistical information needed by the Field team to execute events successfully Lead event postmortems, including wins, learnings, and strategic recommendations Partner with the Retailers and Field teams on KPI tracking to ensure store level retail sales goals have been met Support Director in creation of yearly Evergreen Eventing Kits for all Field Support Director in planning and execution of Internal Events (Sales Meetings)