About the Role

As Manager, Digital Analytics and Optimization, you will lead the day-to-day execution of digital reporting, measurement, and analytics processes across Kohl’s digital platforms. You will ensure data is accurate, accessible and actionable by building reporting tools, standardizing measurement approaches and supporting teams through analytical guidance and enablement. 

What You’ll Do

Translate digital performance, customer behavior, traffic patterns and category trends into clear, actionable insights and recommendations that surface opportunities and risks

Build and maintain dashboards, recurring reports, KPI frameworks and automated analytics solutions, ensuring data accuracy across Adobe Analytics, tagging and BI platforms

Support cross-functional partners with tactical reporting improvements, measurement guidance and ongoing analytics support

Partner with Technology on tagging requirements, QA, validation, troubleshooting and UAT support to ensure accurate data collection for key launches

Maintain and evolve standards and documentation for tagging, reporting, KPIs, dashboard, and measurement processes

Develop training materials, reference guides and enablement sessions to improve data literacy and self-service analytics usage

Serve as the day-to-day analytics point of contact, translating business needs into clear measurement and reporting requirements

Manage and develop a team of analysts through coaching on tools, methodologies, tagging best practices, visualization and storytelling.

Additional tasks may be assigned

What Skills You Have

Required

Bachelor’s Degree

5+ years experience in digital analytics, BI reporting, marketing analytics or related fields

Experience with Adobe Analytics, Google Analytics or equivalent platforms

Strong analytical and problem-solving skills

Ability to build dashboards and reporting in BI tools (Qlik, Tableau, Looker, etc.)

Experience leading or coaching analysts

Strong communication skills for explaining findings to non-technical partners

Preferred

2–4 years experience specifically with Adobe Analytics
Experience with data visualization and reporting automation tools

Background in Digital, Merchandising, Planning, Reporting, or BI
Experience leading through influence (cross-functional projects, shared measurement frameworks)

Familiarity with SQL, Python, or other analytics languages