Manager, Demand Generation **Sunnyvale, California, United States** **Marketing** **Summary** Posted: **Oct 07, 2025** Weekly Hours: **40** Role Number: **200624314-3956** Imagine what you can do here. At Claris, an Apple company, we’re on a mission to empower problem solvers around the world. Our products have been trusted for over 40 years to help businesses, schools, and organizations create powerful custom apps that drive digital transformation. With Claris FileMaker and our rapidly expanding platform, we deliver modern, AI-powered tools that make innovation faster, more accessible, and more impactful. At Claris, you’ll be part of a mission-driven team backed by the strength of Apple. We combine the agility of a startup with the impact of a global brand. Y ou’ll have the opportunity to shape the future of low-code and AI-powered software while working with talented colleagues who value creativity, collaboration, and excellence. If you’re ready to make an outsized impact in a fast-changing industry, we’d love to hear from you. **Description** We’re looking for a strategic and hands-on Manager, Demand Generation to own the full pipeline engine for SMB growth and customer expansion. This leader will design and execute programs that attract, nurture, and convert new customers while also driving retention and expansion within our existing base. The role also oversees Marketing Operations, ensuring seamless lead management, strong data integrity, and clear visibility into performance. **Minimum Qualifications** + Bachelors Degree in Marketing, Business, Communications or relevant field. + 8–12+ years of B2B marketing experience with a strong track record in SMB demand generation and lifecycle/customer marketing. + Proven success driving acquisition, retention, and expansion through digital-first campaigns. + Knowledge of AI technologies and how to leverage them to improve demand generation and marketing operations. + Strong analytical skills with the ability to forecast and tie marketing activities to revenue outcomes. + Experience collaborating closely with Product Marketing, Sales, and Customer Success to achieve pipeline goals. + 5+ years of people leadership experience and skills to build, coach, and scale a high-performing team. **Preferred Qualifications** + Excellent interpersonal skills for managing performance and cross-functional collaboration. + Experience with Pardot, Salesforce, Adobe Analytics, as well as experiment-based decision making preferred. **Pay & Benefits** At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191,400 and $288,000, and your base pay will depend on your skills, qualifications, experience, and location. Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more about Apple Benefits. (https://www.apple.com/careers/us/benefits.html) Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation. Apple participates in the E-Verify program in certain locations as required by law.Learn more about the E-Verify program (https://www.apple.com/jobs/pdf/EverifyPosterEnglish.pdf) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines applicable in your area. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.