To ensure an in-depth understanding of all customers in the portfolio, using the Customer Value Analysis Tool (CVCA), and Client Account Plans to effectively anticipate and proactively meet the Vehicle and Asset Finance needs of the customers. To execute the Business and Commercial Customer Value Proposition (CVP), CIB Value Propositions, Industry and Ecosystem Value Propositions (IVPs), initiatives and activities aimed at optimizing CAF portfolio growth, profitability and client experience.ilds, delivers and scales CVPs that are competitive and viable within their target markets. Manages, improves and adapts CVPS to ensure sufficient ROI, profitability, sustainability, growth and market penetration of each target market in Personal Banking. This role identifies changes in their country specific market and responds with speed, efficiency and effectiveness.