Shanghai, CHN
1 day ago
Manager, Customer Marketing, IC Channel
This role will build the capacity and capabilities of customer service organizations in the system to deliver a superior level of service to key accounts, especially IC Customers. Maximize customer and Coca-Cola system sales and profit potentials. **What You'll Do for Us** + Build joint business with key accounts. Lead the development of joint business plans (ACBP) focusing on driving the customer's KPIs and sustainable system profitability. + Lead the negotiation of trading terms with national key accounts ensuring bottler and system profitability. + Develop effective internal communication strategies to ensure consistency in customer marketing approach across regions. + Lead the execution of national key account contracts to ensure quality and consistent results across regions while driving win/win results. + Lead our customers and relevant departments in category innovation and in achieving our category share in a sustainable manner through in-store execution/promotion/supply chain/RTM Initiate & conduct key account business planning and reviews. + Make regular calls and build relationships with key accounts. Consolidate, review and submit key account sales and profile requirements on a monthly basis. + Knows and effectively leverages all areas of the KO system to improve the joint business performance with customers. Act as intermediary to resolve key account issues and conflicts across regions. + Organize and execute co-branding, joint channels and other partnerships to drive the growth of products, drive strategic partnerships with our customers, and focus on building a full beverage category and profitability **Qualifications & Requirements** + 3-5 years of multiple key account management experiences in multinational FMCG companies. + Experience in IC customer incl. E&D customer especially western banners like McD, Yum, etc. + Experience in IC customer like non-E&D theme park or entertainment. + Be able to work independently to handle the complex situation & pressure in customer management process. + Be with good problem-solving skills to deliver the best business results for the system. + Good negotiation skills to development Win-Win partnership with key account to maximize sales & profitability for the system. + Have good business planning skills to joint develop business with key accounts. + Fluent in English and Mandarin. **Skills:** Annual Business Planning; Profitability; Negotiation; Key Accounts; Customer Value Proposition Development; Business Planning; Marketing Campaigns Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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