Manager, CTV Paid Media
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, along with The Simpsons and much more. In select international markets, it also includes the general entertainment content brand, Star. The flagship direct-to-consumer streaming service from The Walt Disney Company, Disney+ offers an ever-growing collection of exclusive originals, including feature-length films, documentaries, live-action and animated series, and short-form content. With unprecedented access to Disney’s long history of incredible film and television entertainment, Disney+ is also the exclusive streaming home for the newest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service, as part of the Disney Bundle in the U.S. that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit Disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.
The Growth Marketing team is tasked with driving new subscriber acquisition & driving Disney Streaming’s profitability business objectives for Disney+ and The Disney Bundle. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to deliver breakthrough thinking for this channel.
What You Will Do
The Manager, CTV Paid Media, will play a critical role in driving the growth and optimization of CTV paid media strategies for Disney+ acquisition, directly contributing to the organization's subscriber acquisition efforts. You will be a leader on the team, focused on innovative approaches to unlock new opportunities, improve ROI, and influence cross-regional campaigns. Through hands-on collaboration and data-driven strategies, you will play a critical role in delivering performance marketing success and executing on the strategic vision set by the Growth Marketing team.
This is a great opportunity for a candidate who wants to be at the forefront of a developing media channel and someone who can help spur innovation and better measurability with our device partners. This is a highly collaborative role which will work across regions, with our device partner marketing team, and with high profile external partners.
Responsibilities
Develop and execute global CTV paid media strategies to drive subscriber acquisition, conversion, and efficiency across international markets (EMEA, APAC, LATAM) and major streaming device partner platforms (Roku, Fire TV, Samsung, LG, Vizio, etc.)
Collaborate with cross-regional teams to manage campaigns across multiple countries and markets, providing strategic recommendations on strategy, performance optimization, and creative content
Optimization of campaigns to increase incremental number of new subscribers and increase share of contribution from these device partners to the overall business
Provide coaching, training, and performance feedback to direct report, fostering individual growth and team development
Drive innovation by spearheading testing initiatives, helping to shape the test-and-learn agenda and ensure efforts are in lockstep with Global priorities
Partner with cross-channel paid media teams to align on insights, performance trends, and holistic success metrics
Maintain key planning and budget documents and memorialize global best practices
Ongoing campaign performance analysis, working with internal teams to report back on results driven from our investments and provide campaign summaries/learnings
Responsible for staying up to date on emerging trends and technologies – particularly within the OTT/CTV paid media and measurement space
Basic Qualifications
At least 5 years of paid media & acquisition experience required, experience with OTT/CTV buying landscape highly preferred
Availability to work and attend meetings outside of normal business hours (5-10 PM EST) at least once per week
Performance marketing experience (i.e. optimizing towards lower-funnel objectives, like conversion, with KPI's like cost-per-acquisition or return on ad spend) is a must
Understanding of 3rd party tracking, serving, and attribution technologies, preferably Kochava
Experience with and understanding of MMM attribution models is a plus
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Mastery of media planning concepts and digital media terminology
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
Preferred Requirements
Media agency experience
Global/ international media buying experience
Education
Bachelor’s degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
The hiring range for this position in NYC, NY is $119,200 - $159,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.