EME OU (Eurasia Middle East Operating Unit) Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI (Return on Investment). All roles operate within a tightly integrated OU-Market model, where the OU elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences. **Focus, Scope, & Impact:** Rounded marketing operator and strategy crafting (including creative, E2E, growth, innovation. Flywheel integration). E2E (End to End) ownership of the CCTM (Coca-Cola TradeMark) agenda within the market. Operating Unit (OU) category leads will be more focused on LRP (Long-Range Plan) and OU-wide projects while within markets the focus is ABP (Annual Business Plan) creation / operationalization. + Define and execute the CCTM ABP agenda and performance in Pakistan through though leadership on frontier marketing, innovation, and ensuring superior/ integrated flywheels execution enabled by system alignment and excitement. + Influence OU/Global LRP and OU-wide programs for CCTM + Drive Pakistan CCTM marketing performance and ROI. Has Pakistan CCTM category P&L accountability. **Experience & Critical Requirements** + Marketing experience (5 years+), including analytics, brand/portfolio strategies, complex marketing programs management + Led scaled, complex, cross-functional projects + Led projects that leverage Digital/ Data as edges + Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership. **Skills:** Social Media; Sustainability; Brand Strategy; User Experience (UX) Design; Design Thinking; Design; Experimentation; Audience Engagement; Influencer Marketing; Data Insights; Storytelling; Market Segmentation; Flavor Development; Data Strategies; Ideas Generator; Creative Strategies; Revenue Growth Management; AI Concepts; Negotiation; Agile; Portfolio Growth; Omnichannel Interactions Annual Incentive Reference Value Percentage:15 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.