At The Coca-Cola Company, we are proud to be one of the world's most recognized and respected brands, with a legacy spanning over 139 years and a portfolio enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference. We are seeking a Manager, Frontline Marketing Category to support the execution of category and brand strategies across frontline markets. This role plays a critical part in translating category direction into actionable plans, enabling strong local execution, and driving performance across brands, campaigns, and initiatives. The ideal candidate brings strong analytical skills, passion for brands, and a collaborative mindset. You will work closely with crossfunctional partners to ensure marketing plans are insightled, wellexecuted, and aligned to category priorities. What You'll Do for UsSupport execution of category and brand marketing plans across frontline markets, aligned to regional and global strategies. Partner with Brand, Commercial, RGM, Media, and Franchise teams to deliver integrated marketing activities across the full marketing mix. Help track and report performance metrics for campaigns, innovations, and IMX activations, identifying learnings and optimization opportunities. Support bottler alignment through clear communication of priorities, plans, calendars, and success measures. Contribute to the localization and amplification of IMX campaigns, ensuring relevance and executional excellence. Analyze consumer, shopper, and category data to support factbased recommendations and category storytelling. Assist in managing category processes, ways of working, and governance routines. Build strong working relationships across internal teams and agency partners. Requirements & QualificationsBachelor's degree in Marketing, Business Administration, or related field. 5-7 years of experience in brand, category, or marketing roles within FMCG / CPG. Solid understanding of brand building and integrated marketing fundamentals. Strong analytical and problemsolving skills with ability to translate data into insights. Effective communication and collaboration skills in matrixed environments. Ability to manage multiple priorities and execute with discipline and speed. What We'll Do for YouBrand Experience: Work on iconic brands with real consumer impact. Capability Building: Develop strong foundations in category management and integrated marketing. Career Growth: Build toward broader leadership roles within a global organization. PurposeDriven Work: Contribute to strategies that refresh the world and make a difference. Skills:Social Media; Sustainability; Marketing Implementation; Design; Design Thinking; Analytical Thinking; Influencer Marketing; Audience Engagement; Marketing Strategies; Storytelling; Flavor Development; Data Strategies; Creative Strategies; AI Concepts; Revenue Growth Management; Teamwork; Negotiation; Brand Growth; Brand Strategy; User Experience (UX) Design; Experimentation; Data Insights; Marketing Activities; Market Segmentation; Ideas Generator; Customer Relationships; Brand Marketing; Agile; Portfolio Growth; Omnichannel InteractionsAnnual Incentive Reference Value Percentage:15Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.