Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

September 30, 2025

Shift:

Job Description Summary:

We are looking for a passionate, business driven marketer to work on the biggest Sprite market in the world. This is a unique offer to shape the future success of one of the most iconic brands.

Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful storyteller, a leader of self but also a powerful influencer.  

The vision is to propel Sprite into the league of most loved consumer brands and drive double digit growth for the company. As the biggest Sprite business in the world, this role will potentially have an outsized impact across Coca-Cola globally. 

What You’ll Do for Us 

Join Sprite X Summer Campaign development, through consumer-centric understanding, assets creation, and consumer engagement planning.Work with BG & IMX team to land Sprite Summer program and drive transactionsLead Campus and Rural ProjectWork with commercial to activate customer in Summer through marketing resource supportFind growth opportunities for Sprite consumer and weekly+ recruitment through consistency ritual building through outstanding contents, annual media strategy, integrated E2E communication strategy and system engagement.Cross-functional work with Creative, IMX, Frontline Marketing, Customer Commercial and Franchise, Finance, Technical and R&D, bottler marketing and sales teams. 

Qualifications & Requirements 

Bachelor’s degree in Marketing, Communications or Business.4+ years of experience in brand management.Deeper understanding on consumer insights.E2E experience, quality experience on social & EC. Customer engagement experiencesBudget planning and management experience.  Chinese and English fluency is required to effectively operate in globally networked marketing model.Solid communication skills

Location: Shanghai

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.