Manager, Brand Management, GC
Marriott
**Additional Information**
**Job Number** 25157057
**Job Category** Brand Management
**Location** Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China, 200030VIEW ON MAP (https://www.google.com/maps?q=Shanghai%20Operations%2C%209/F%20Tower%20B%20One%20ITC%2C%20Shanghai%2C%20Shanghai%2C%20China%2C%20200030)
**Schedule** Full Time
**Located Remotely?** N
**Position Type** Management
**JOB SUMMARY**
+ Supports strategic planning and pull-through of all Premium Brand initiatives and programs relevant to the region
+ Collaborate with respective Brand teams across global headquarters, continent and regional/area resources and/or cross functional discipline - subject matter experts, to execute exceptional on-brand execution.
+ Execute global/continent aligned Brand proof-points to drive brand awareness / reputation in the regions.
+ Support the delivery of strategic Brand plan and integration for new openings (in some instances; conversion hotels) will be a key focus.
+ Consistently ensure all Brand activities consider the affiliation of our Brands to Marriott Bonvoy travel program.
+ Ensure regular knowledge update and education sessions to drive stronger understanding of what each brand represents, and ultimately increase Brand equity.
+ Work with above property, regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance.
+ Understand and activate relevant Brand Partnerships that enhance Brand Positioning, resulting in stronger Brand equity.
+ Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable.
+ Support and coordinate work to ensure on-brand solutions for key stakeholders.
**SCOPE**
Responsible for the management of Premium brands:
+ Ensure on-brand delivery in operating hotels
+ Support and guide key premium hotel openings
+ Key project facilitation and integration across the regions.
+ Support Liaison between global/continent Brand and regional operations, as well as Brand marketing team
**CANDIDATE PROFILE**
**Education and Experience**
+ Prior hotel experience is strongly preferred.
+ Prior brand management experience is required. Marketing knowledge is an advantage.
+ Three or more years of management experience. International work experience strongly preferred.
+ Languages: Proficiency in English required and proficiency in reading and writing in Chinese
+ Knowledge of collaboration efforts with global brand management team is preferred
+ Experience with coordinating the work to be within budget.
+ Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
+ Good presentation and communication skills
+ Proven ability to co-lead and work with cross-functional teams in support of specific business priorities.
+ Demonstrated ability to take complex projects and efforts from conception to successful execution.
+ Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements.
+ Ability to simultaneously manage multiple projects.
+ Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).
+ Strong team player and ability to foster relationships and collaborate across disciplines
**CORE WORK ACTIVITIES**
**Managing Projects and Priorities**
+ Execute purposefully on the full-year brand plan that prioritizes Brand presence and accomplish the desired outcomes.
+ Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing.
+ Provides support and assistance to other team members to ensure timely completion of assignments.
+ Analyze information and evaluates results to choose the best solution and solve problems.
+ Think creatively and practically to develop, plan, and implement new Brand programming or initiatives.
+ Provide recommendations to improve the effectiveness of processes or programs.
+ Understand and meet the needs of key stakeholders, related to Brand management work.
+ Supports achievement of performance goals, budget goals, team goals, etc.
**Brand Strategy & Planning**
+ Partner with key stakeholders on key openings and focus hotels within the Premium brand portfolio
+ Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment.
+ Educate/communicate consumer insights
+ Represent the vision of the Premium brand portfolio at all times.
**Brand Performance & Development**
+ Execute on global brand strategies while ensuring alignment to the regions and market specific objective.
+ Responsible for the effective pull-through and localization of new brand initiatives in the regions.
+ Provide regular brand updates as requested.
+ Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives
**Operations & Culture**
+ Responsible to communicate regular brand updates and Brand education to the field and hotels.
+ Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs.
+ Support onboarding processes and calendar for Brand Leader with General Managers and key stakeholders.
+ Provide opening brand support for all new HALO hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of luxury openings, opening countdown, Consumer Ops support etc. are executed on brand.
+ Provide clear instructions for hotel opening teams to ensure branded critical path document for openings and conversions are executed.
_Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work, **begin** your purpose, **belong** to an amazing global team, and **become** the best version of you.
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