Shanghai, CHN
19 hours ago
Manager, Brand Management, GC
**Additional Information** **Job Number** 25157057 **Job Category** Brand Management **Location** Shanghai Operations, 9/F Tower B One ITC, Shanghai, Shanghai, China, 200030VIEW ON MAP (https://www.google.com/maps?q=Shanghai%20Operations%2C%209/F%20Tower%20B%20One%20ITC%2C%20Shanghai%2C%20Shanghai%2C%20China%2C%20200030) **Schedule** Full Time **Located Remotely?** N **Position Type** Management **JOB SUMMARY** + Supports strategic planning and pull-through of all Premium Brand initiatives and programs relevant to the region + Collaborate with respective Brand teams across global headquarters, continent and regional/area resources and/or cross functional discipline - subject matter experts, to execute exceptional on-brand execution. + Execute global/continent aligned Brand proof-points to drive brand awareness / reputation in the regions. + Support the delivery of strategic Brand plan and integration for new openings (in some instances; conversion hotels) will be a key focus. + Consistently ensure all Brand activities consider the affiliation of our Brands to Marriott Bonvoy travel program. + Ensure regular knowledge update and education sessions to drive stronger understanding of what each brand represents, and ultimately increase Brand equity. + Work with above property, regional, area and hotel operations teams to ensure exceptional delivery of guest experience that creates consistent Brand preference, market share and topline performance. + Understand and activate relevant Brand Partnerships that enhance Brand Positioning, resulting in stronger Brand equity. + Responsible to ensure Brand photography, contents and assets in continent are up to date and relevant. Call out anomalies, where applicable. + Support and coordinate work to ensure on-brand solutions for key stakeholders. **SCOPE** Responsible for the management of Premium brands: + Ensure on-brand delivery in operating hotels + Support and guide key premium hotel openings + Key project facilitation and integration across the regions. + Support Liaison between global/continent Brand and regional operations, as well as Brand marketing team **CANDIDATE PROFILE** **Education and Experience** + Prior hotel experience is strongly preferred. + Prior brand management experience is required. Marketing knowledge is an advantage. + Three or more years of management experience. International work experience strongly preferred. + Languages: Proficiency in English required and proficiency in reading and writing in Chinese + Knowledge of collaboration efforts with global brand management team is preferred + Experience with coordinating the work to be within budget. + Experience in executing work with strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must. + Good presentation and communication skills + Proven ability to co-lead and work with cross-functional teams in support of specific business priorities. + Demonstrated ability to take complex projects and efforts from conception to successful execution. + Ability to solve problems quickly, think creatively, and satisfy Internet speed-to-market requirements. + Ability to simultaneously manage multiple projects. + Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones). + Strong team player and ability to foster relationships and collaborate across disciplines **CORE WORK ACTIVITIES** **Managing Projects and Priorities** + Execute purposefully on the full-year brand plan that prioritizes Brand presence and accomplish the desired outcomes. + Ensure all presentations of any form reflect the Brand tone of voice, with clear, concise and compelling writing. + Provides support and assistance to other team members to ensure timely completion of assignments. + Analyze information and evaluates results to choose the best solution and solve problems. + Think creatively and practically to develop, plan, and implement new Brand programming or initiatives. + Provide recommendations to improve the effectiveness of processes or programs. + Understand and meet the needs of key stakeholders, related to Brand management work. + Supports achievement of performance goals, budget goals, team goals, etc. **Brand Strategy & Planning** + Partner with key stakeholders on key openings and focus hotels within the Premium brand portfolio + Educate/communicate on brand strategy, positioning, voice, strategic pillars and competitive environment. + Educate/communicate consumer insights + Represent the vision of the Premium brand portfolio at all times. **Brand Performance & Development** + Execute on global brand strategies while ensuring alignment to the regions and market specific objective. + Responsible for the effective pull-through and localization of new brand initiatives in the regions. + Provide regular brand updates as requested. + Constantly monitor brand performance and develop appropriate actions with the relevant cross function teams to achieve the brand and continent objectives **Operations & Culture** + Responsible to communicate regular brand updates and Brand education to the field and hotels. + Work closely with properties and regional/area operations to ensure on-brand implementation of brand operating standards, procedures, and brand programs. + Support onboarding processes and calendar for Brand Leader with General Managers and key stakeholders. + Provide opening brand support for all new HALO hotels prior to countdown, coordinates with Regional/Area Directors of Operations and Marketing to ensure all branded elements of luxury openings, opening countdown, Consumer Ops support etc. are executed on brand. + Provide clear instructions for hotel opening teams to ensure branded critical path document for openings and conversions are executed. _Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law._ Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.
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