Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 7, 2025

Shift:

Job Description Summary:

Position Overview:
We’ve been branding and evolving continuously since 1886 and there’s no better place to create inspiring brand strategies. The Brand Manager position is responsible for Coca-Cola Brand (CCTM). It is a combination of creative, innovative and inspiration to refresh the world. This is a highly collaborative role that requires the brand manager to work effectively with many different stakeholders, including other brand team members, agencies, customer teams, innovation, R&D and commercial leadership as well as other cross-functional partners. The ideal candidate is strategic, driven, and collaborative in nature.

Function Related Activities/Key Responsibilities:

Assist Brand director to land Coca-Cola Uplift campaign, leading system excellent execution to ensure the business growthLanding Coca-Cola uplift campaign in China market, frequent global connection to ensure strategy and creative direction are aligned with global strategyAssist or leading system project which involve cross functional team incl. commercial, franchise, bottlers, etc. to achieve business resultsAssist Coca-Cola brand strategy build, ensure a world class strategy set from annual brand plan to long term brand plan

Education Requirements:
Bachelor’s degree in Marketing, Communications or Business

Related Work Experience:
A minimum of 3 years of experience in brand management

FMCG company especially global brands experience is preferred

Functional Skills:

Bachelor’s degree in Marketing, Communications or BusinessExperience with Nielsen or IRI, Bases and other quantitative research tools and a passion for understanding consumer behavior.Knowledge of and ability to apply basic marketing concepts (e.g. brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives and strategies, consumer segmentation) used in the development of marketing plans.Making consumers and their needs the primary focus of the business; developing, evaluating and selecting consumer-based actions that maximize long-term profitability and volume.

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Brief Development, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing, Media Planning, Nielsen Data, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.