Manager, Biopharma Marketing
Walgreens
Job Summary
Responsible for managing execution of integrated marketing programs for projects that support business/profit objectives, driving demand for Walgreens through unique and competitive positioning. Executing strategic biopharma marketing plans for different business units, such as Clinical Trials and Data & Insights. Collaborates with internal teams, for example, Sales & Account Management, Operations, and Product. Responsible for project management and budget management of assigned customers or channels.
Job ResponsibilitiesAssists in development and execution of access strategy and strategic marketing plans to support assigned programs, products, or customer segments to achieve revenue goals, tailoring plan and resources to reflect customer insights and target identified partnership opportunitiesBuilds Collaborative internal partnerships to develop and execute marketing plans, and manage projects to completionCreates unique and differentiated value propositions and messaging tailored to customer and channel segments, such as Pharmacy and Medical Directors and C-suite executives (Chief Executive Office, Chief Medical Officer, Chief Financial Officer)Manages and collaborates with external agencies/vendors to identify opportunities/needs, hone marketing strategy, and develop new marketing resources (eg, presentations, sell sheets, training materials) to enable achievement of additional contractsAssists in developing strategic planning and project management of customer advisory boards and customer market research, including establishment of research objectives, identification of target audience, and development of discussion guides and/or meeting materialsWorks with external vendors and third parties to develop and maintain positive relationshipsBuilds and enhances internal and external partnershipsAssists in developing metrics and measurement plans to analyze effectiveness of marketing strategies and tactics on sales, retention, and satisfactionAssists in defining marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and make recommendations to business partners to enhance product/service offerings and/or enhance the customer experienceDevelops partnerships with key external associations and serves as Walgreens primary contact for development of joint marketing programsSynthesizes and analyzes customer insights toward strategic recommendations as requiredAbout Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com
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Responsible for managing execution of integrated marketing programs for projects that support business/profit objectives, driving demand for Walgreens through unique and competitive positioning. Executing strategic biopharma marketing plans for different business units, such as Clinical Trials and Data & Insights. Collaborates with internal teams, for example, Sales & Account Management, Operations, and Product. Responsible for project management and budget management of assigned customers or channels.
Job ResponsibilitiesAssists in development and execution of access strategy and strategic marketing plans to support assigned programs, products, or customer segments to achieve revenue goals, tailoring plan and resources to reflect customer insights and target identified partnership opportunitiesBuilds Collaborative internal partnerships to develop and execute marketing plans, and manage projects to completionCreates unique and differentiated value propositions and messaging tailored to customer and channel segments, such as Pharmacy and Medical Directors and C-suite executives (Chief Executive Office, Chief Medical Officer, Chief Financial Officer)Manages and collaborates with external agencies/vendors to identify opportunities/needs, hone marketing strategy, and develop new marketing resources (eg, presentations, sell sheets, training materials) to enable achievement of additional contractsAssists in developing strategic planning and project management of customer advisory boards and customer market research, including establishment of research objectives, identification of target audience, and development of discussion guides and/or meeting materialsWorks with external vendors and third parties to develop and maintain positive relationshipsBuilds and enhances internal and external partnershipsAssists in developing metrics and measurement plans to analyze effectiveness of marketing strategies and tactics on sales, retention, and satisfactionAssists in defining marketplace and customer research needs, priorities and scope; analyzes results and determines actionable takeaways; and make recommendations to business partners to enhance product/service offerings and/or enhance the customer experienceDevelops partnerships with key external associations and serves as Walgreens primary contact for development of joint marketing programsSynthesizes and analyzes customer insights toward strategic recommendations as requiredAbout Walgreens
Founded in 1901, Walgreens (www.walgreens.com) has a storied heritage of caring for communities for generations, and proudly serves nearly 9 million customers and patients each day across its approximately 8,500 stores throughout the U.S. and Puerto Rico, and leading omni-channel platforms. Walgreens has approximately 220,000 team members, including nearly 90,000 healthcare service providers, and is committed to being the first choice for retail pharmacy and health services, building trusted relationships that create healthier futures for customers, patients, team members and communities.
Walgreens is the flagship U.S. brand of Walgreens Boots Alliance, Inc. (Nasdaq: WBA), an integrated healthcare, pharmacy and retail leader. Its retail locations are a critical point of access and convenience in thousands of communities, with Walgreens pharmacists playing a greater role as part of the healthcare system and patients’ care teams than ever before. Walgreens Specialty Pharmacy provides critical care and pharmacy services to millions of patients with rare disease states and complex, chronic conditions.
The actual salary an employee can expect to receive, plus bonus pursuant to the terms of any bonus plan if applicable, will depend on experience, seniority, geographic location, and other factors permitted by law. To review benefits, please visit jobs.walgreens.com/benefits More Company information is available at www.walgreensbootsalliance.com
#LI-CB1
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