P.F. Chang's Pay Range (based on experience): $115,000.00 - $135,000.00 / year

Benefits We Offer:

Comprehensive Benefits: Medical, dental, vision, 401(K), and paid time off.Competitive Pay & Performance Incentives: Monthly and annual bonuses based on performance.Professional Development: Paid management training program to enhance skills and advance career - we promote from within.Referral Program: Earn a $250 referral bonus for Team Member positions and $500 for restaurant management positions through our employee referral program (for locations other than home location).Exclusive Discounts: Access exclusive employee discounts.Holidays: Most locations closed on Thanksgiving and Christmas.Supportive Community: Financial assistance through the Lucky Cat Fund during hardships for qualifying team members.

P.F. Chang’s is seeking a strategic and execution-focused Loyalty & Email Marketing Manager to lead initiatives that build long-term guest relationships, boost customer lifetime value, and drive revenue through loyalty programs, targeted email marketing, and gift card programs.

Loyalty & Customer Data Strategy

Develop and implement strategies to grow and optimize the loyalty program, increase engagement and signups.Lead segmentation, personalization, and acquisition efforts across email, SMS, and other communication channels.Collaborate with the VP of Digital to create a cohesive messaging strategy that aligns with brand standards.Define customer data collection and activation processes, ensuring data hygiene and accuracy.Partner with analytics and IT teams to enhance data infrastructure, reporting, and insights.

Loyalty Experience & Innovation

Identify and prioritize enhancements to the loyalty program to improve retention and customer lifetime value.Track KPIs, analyze trends, and recommend initiatives to stay ahead of industry loyalty and CRM trends.Drive innovation by experimenting with new features, programs, and tactics.

Campaign Management & Optimization

Own planning, execution, and performance analysis of email, SMS, and loyalty campaigns.Collaborate cross-functionally to test, learn, and optimize messaging strategies.Develop dashboards, reports, and insights for stakeholders to understand campaign performance and ROI.

Gift Card Program Ownership

Manage digital and physical gift card programs from concept to execution.Source, negotiate, and manage third-party partnerships for broader distribution.Work with finance and operations teams to analyze margins, inventory, and overall performance.Plan and execute marketing campaigns to increase gift card sales during peak seasons and year-round.

What You’ll Bring

5+ years’ experience in CRM, loyalty marketing, or customer engagement.Proven expertise with marketing platforms (ESP, CDP, analytics tools).Strong analytical mindset with the ability to translate data into actionable strategies.Excellent project management and collaboration skills across teams.Knowledge of digital marketing principles, especially in the restaurant industry, is a plus.Experience managing gift card programs is a plus.

Working Conditions

Primarily remote, with occasional visits to offices or restaurant locations.

Benefits

Health Benefits: Comprehensive medical, dental, and vision options starting the first month of employment.Paid Vacation & Sick Time: 20 days annually, prorated for new hires.Paid Holidays: 12 company holidays plus 2 floating holidays.Lucky Cat Meal Card: Preloaded meal card valid at any corporate-owned P.F. Chang's locations.

Why work for us?

Because it’s more than a job.  We are passionate people doing meaningful work, motivated by our purpose:  To Celebrate Life. Family. Food.

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