LN Concerts, Tour Marketing Manager - Comedy
Live Nation
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE JOB
The Comedy Tour Marketing Manager will be an integral part of the Tour Marketing team, which is responsible for supporting our artist agency and management partners in the development of comprehensive marketing campaigns for nationally booked tours. This person will provide best-in-class service and foster strong relationships with both external agency teams and internal stakeholders. They will act as a strategic partner to clients in crafting effective marketing strategies for national club and theater tours, while collaborating with subject matter experts to develop innovative, results-driven campaign plans. Bottom line: they are responsible for elevating the level of service we provide to our touring clients and delivering strategic efforts that drive ticket sales and amplify our touring artists.
WHAT THIS ROLE WILL DO
+ Partner with Live Nation Comedy promoters, ticketing and external agency/artist teams to orchestrate national tour announces and comprehensive ticket sales strategies
+ Collaborate with central digital team to coordinate budgets and develop media plans tailored to fan behavior and audience insights supporting national comedy tours
+ Coordinate with CRM teams to develop and implement email marketing strategies
+ Lead communication with internal regional marketing teams to coordinate localized assets, strategies, and other promotional opportunities tailored to each market of the tour
+ Gather necessary approvals from agency/artist teams and ensure internal teams are updated and aligned on revisions/approvals
+ Allocate, monitor and adjust advertising budgets as needed
+ Closely monitor ticket sales and manage ongoing efforts and team communication to drive sales and adapt/respond to changes and updates in a timely manner as needed
+ Coordinate street teams and grass roots marketing efforts with regional marketing contacts as needed
+ Work closely with internal team to create and implement ticketing offers and programs
+ Coordinate pre-show/day of show press with independent publicists and managers for Live Nation concerts
WHAT THIS PERSON WILL BRING
+ Proven track record of outstanding client relationships
+ Ability to clearly communicate strategic initiatives and navigate complex situations under pressure
+ Strong written and oral communication skills
+ 5+ years marketing experience in live entertainment or industry related field
+ Exceptional written and verbal communication skills to professionally present marketing concepts and strategies to artist management.
+ Work well in a team environment
+ Ability to prioritize and meet deadlines
+ Excellent organizational skills and attention to detail
+ Ability to adapt, communicate and manage in a fast-paced environment
+ Strong time management skills and attention to detail
+ Creativity skills and problem-solving aptitude
+ Highly organized
+ Proactive work ethic
+ Passionate about comedy and live experiences
+ Ability to recognize and define problems, collect information, establish facts, and implement innovative solutions.
+ Strong Microsoft Office Suite, G-Suite skills
+ Ability to learn and efficiently use project management software/tools
+ Experience with digital asset management systems and workflows
+ High school diploma required; bachelor’s degree preferred
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.
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The expected compensation for this position is:
$60,000.00 USD - $75,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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