A Kforce client is seeking a remote Lifecycle Marketing Manager to join their team. Responsibilities: * Design, launch, and manage multiple end-to-end campaigns while maintaining optimal segmentation, frequency, cadence, sequencing, and orchestration across email, in-product display, push, and sms channels * Identify the customer insights and data needed to construct, roadmap and measure effective go-to-market strategies * Own the deliverables, deadlines, and measurement of campaign automations in Martech, Automation, and Project Management platforms (Eloqua, Marketo, Quickbase, Campaign Manager, etc) to drive conversion, unit growth, and revenue * Deeply understand customer and behavioral data and how marketing attributes are used to best segment and target campaigns * Partner with Data Scientists and operational teams to drive segmentation effectiveness through the use of models and AI * Partner with analytics org to build, roadmap, and measure ongoing testing and optimizations * High level of comfort with directing A/B/Split testing, building measurement plans, identifying progress and insights against KPIs and leading an ongoing roadmap of optimizations * Partner closely with cross functional teams within marketing (go-to-market managers, product marketing, marketing ops, creative and development) to execute campaigns against the Business and Lifecycle Marketing vision * Understand when and how to best engage with teams outside of marketing in order to move projects forward and ensure optimal results