**Overview** Intuit Academy is redefining expert readiness as a core engine of the Expert Network—delivering scalable, role-aligned training that accelerates proficiency and strengthens the expert pipeline. We’re seeking a **Lifecycle Marketing Manager** to lead the end-to-end learner journey strategy, ensuring candidates progress seamlessly from enrollment through course completion and into Expert roles. This role is accountable for funnel conversions and learner engagement as growth levers — designing personalized journeys, orchestrating lifecycle campaigns, and embedding role-aligned readiness content. As a Lifecucle Marketing Manager, you will define the lifecycle strategy, lead cross-functional execution, and deliver measurable conversion improvements to ensure a sustainable and predictable talent pipeline that drives long-term business growth. **What you'll bring** + Significant experience in lifecycle, growth, or product marketing with a track record of improving funnel conversion and learner/customer engagement. + Proven ability to design and execute end-to-end journeys that lift conversion, retention, and readiness outcomes. + Data-driven decision-maker with strong experimentation and analytics skills. + Comfortable owning agency partnerships (SEO, CRO, lifecycle campaigns) and holding them accountable to outcomes. + Exceptional communication and influence skills, with the ability to secure buy-in and drive alignment among senior stakeholders and cross-functional leaders on strategic priorities. + Demonstrated success leading complex, cross-functional initiatives with measurable business impact. **Preferred Skills** + Familiarity with credential-driven learning or workforce readiness programs. + Experience embedding AI and adaptive personalization into lifecycle journeys. + Strong understanding of education-to-hiring funnels or talent supply pipelines. **How you will lead** **Lifecycle Strategy and Funnel Ownership** + Own the learner lifecycle strategy across acquisition, onboarding, progression, and re-engagement. + Align the lifecycle strategy with the broader, long-term business objectives of the Intuit Expert Network, ensuring it supports key organizational priorities. + Accountable for journey mapping and orchestration (CJO) to reduce drop-off and improve conversion at every stage. **Campaign and Engagement Leadership** + Design and scale personalized lifecycle campaigns, leveraging segmentation, behavioral triggers, and AI-driven personalization. + Champion a culture of innovation by developing breakthrough concepts for learner engagement and challenging the status quo. + Own agency partnerships and performance, holding vendors accountable for delivering measurable conversion outcomes (email, SEO, CRO). **Content and Readiness Enablement** + Own lifecycle content strategy (emails, nurture series, readiness touchpoints) to drive engagement and measurable learner progression. + Partner with Learning Experience Design to ensure content builds the skills and confidence needed for progression and certification. **Cross-Functional Leadership** + Co-own funnel conversion with TM/TA, ensuring learner readiness translates directly into hiring outcomes. + Drive the strategic lifecycle roadmap, influencing product and analytics partners to secure resources and align their roadmaps against key business outcomes. **Data, Insights and Experimentation** + Use analytics to identify friction points, segment opportunities, and campaign performance drivers. + Develop and present robust, data-driven business cases to advocate for strategic investments and initiatives that improve funnel performance. + Design, test, and scale experiments (e.g., re-engagement levers, mid-funnel nudges, progression pathways) to lift completion and conversion. **Thought Leadership and Craft Excellence** + Serve as the accountable owner for lifecycle conversions within Intuit Academy. + Establish best practices in lifecycle marketing, mentor peers, and advance the lifecycle craft across Expert Experiences. + Mentor and coach other team members on lifecycle best practices, elevating the craft within the broader team. EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.