Job Summary
The Lifecycle Campaign Manager is responsible for managing the coordination and execution of integrated marketing campaigns across Papa Johns owned channels (email, SMS, and mobile app platforms.) This role will work with cross-functional teams to optimize all available channels and communication vehicles and make tactical recommendations to meet objectives, ultimately ensure a consistent experience across all channels.
This role is essential for a timely and consistent communication experience for our Papa Johns customers. They contribute to the overall strategic development of both loyalty and non-loyalty members by engaging customers throughout their purchase lifecycle to drive increased frequency and ticket to meet annual sales goals.
Duties and Responsibilities (other duties as assigned)
• Coordinate and manage cross-channel marketing calendar, provide consistent tracking, status updates and keep documentation up to date.
• Work across the Loyalty & CRM team and within company to ensure proper messaging, timing, and execution of multi-channel campaigns, including but not limited to email, sms, push, and member communications voice messaging (PapaCall).
• Responsible for creating a campaign brief and ensuring it is shared across the organization and with our agencies with all final information, updated and then redistributed as needed until campaign launch. This includes outlining the campaign creative details, offer details, audience selection, and all channel needs.
• Ensure each campaign has proper controls in place for accurate measurement and analysis; present results and recommendations for the next iteration to the manager for approval.
• Use marketing automation and email/sms/push nurturing to engage and convert prospects and customers across the buyer journey. This includes building out campaign audiences and validating counts.
• Identify and analyze strategic opportunity areas to increase marketing effectiveness.
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels.
Education, Experience & Certifications
BA/BS/BBA in Business, Marketing, Communications or related field of study preferred3-5 years of experience executing and managing data driven, integrated marketing campaignsB2C eCommerce experience desiredExperience with Braze experience a plusExperience with Jira/Confluence a plusQuick Service Restaurant (QSR) experience desiredProficient in MS Office suiteFunctional Skills
Analytical Skills: effectively uses data to generate insights for campaign excellencePlanning & Prioritization: campaign calendar planning and alignmentDatabase management: demonstrate ability to determine audience selections and criteria based on campaign needs, pull counts and validate counts; strong attention to detail.Project Management: demonstrate strong project management skills, with ability to manage detailsCommunicates Effectively and Candidly with all stakeholdersProblem Solving: proactive approach to solving problems, ability to troubleshoot and use logic to solve problemsProcess Improvement: Strive to continually improveOur Values
EVERYONE BELONGS – We believe connectedness and belonging are the essential ingredients to our success.DO THE RIGHT THING –We are relentlessly focused on quality and integrity and make the right choices, even when it's difficult.PEOPLE FIRST – To craft positive experiences for our customers, we take care of each other first.INNOVATE TO WIN – We champion and challenge for a better way in all we do.HAVE FUN – We find joy, create meaningful impact and celebrate the journey togetherOur Core Competencies
CUSTOMER CENTRIC - We leverage data and insights to craft a customer experience that builds relationships, cultivates trust, and delivers excellenceRESULTS DRIVEN – We focus on measurable outcomes by remaining optimistic, tenacious, and persistent even in the face of challenges.CONTINUOUS IMPROVEMENT –We champion for better through strategic risk taking, experimentation and challenging the status quo.BIAS FOR ACTION – We courageously lead, drive towards decisions, and maintain agility to meet the demands of our dynamic industry.WINNING TOGETHER – We work together to unlock our full potential by actively collaborating and contributing in a cross-functional capacity
Papa Johns is an equal opportunity employer.
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