**POSITION SNAPSHOT**   Location: Lisbon, Portugal  Company: Nespresso Portugal Full-time Fluent in Portuguese & English Mandatory 2 years’ experience   **POSITION SUMMARY**   Working at Nestlé means you’ll join the world’s largest food and beverage multinational. Our purpose is to improve the quality of life of our consumers, contributing to a healthier future. To integrate Nespresso’s business, we are looking for a **Lifecycle and CRM Content** you´ll be responsible for all the communications and activation calendar creating compelling copy and visuals for exclusive, direct-to-consumer campaigns that strengthen the connection between existing consumers and the brand. Do you want to be part of a multinational whose values ​​are based on respect? Apply and come make a difference in the lives of people and families, communities, and the planet. **We are waiting for you!** **A DAY IN THE LIFE OF AN LIFECYCLE AND CRM CONTENT LEAD** **Set-up and manage consumer activations communications** + Create and/or Localize all communication of CRM programs making them relevant to local consumer + Develop the “relational” dimension in our communication and develop/reinforce the Nespresso Sense of Belonging by adapting the international materials to the local market or by creating local materials + Leverage our database to increase quality recruitment via our members by adapting the international materials to the local market and support/implement local initiatives **Create and plan consumer communication campaigns for CRM** + Define and manage all the communications calendars aligned with business strategy (email, SMS, Push notification) to both drive traffic to Ecomm and sales in all channels, while ensuring a perfect alignment between all internal/external stakeholders. + Create all content to meet the needs of communication calendar (including creation of local emails in Photoshop) + SPOC for communication assets (email, SMS, Push notification) with internal and external stakeholders + Track emails and SMS performance to ensure business targets **Continuously improving the experience of new members and existing members** + Analyse the omni-channel experience of existing members, based on omnichannel customer feedback and internal and external data & insights, in close collaboration with the Data & Insights department and the Omnichannel customer voice specialist + Track and optimize CRM campaigns + Benchmark local performance with international best practices and local competitive environment + Provide recommendations for continuous improvement in the experience of existing members across channels. **WHAT WILL MAKE YOU SUCCESSFUL** + University degree in marketing, management or equivalent + Minimum of 2 years’ experience in creative agency or in marketing team as (junior) product, brand manager + Expertise in CRM retention: loyalty and rewards programs management, offers construction, lifecycle orchestration based on CRM insights + Experience in managing both stakeholders and external agencies + Excellent creative writing and translation skills + High sensitivity to design and creative + Nice to have experience in project management and Photoshop