Description : This role aligns to Content Strategy Lead 

Location: Hoboken (Hybrid)

The Role

We're looking for a Content Strategy Lead with a strong editorial and UX writing background to champion strategic thinking and help launch a new product for higher education.  

You'll partner closely with design, product, and engineering teams and be responsible for:  

Developing content frameworks that scale across the product experience  

Defining the voice, tone, and messaging strategy in alignment with brand guidelines 

Creating intuitive, user-centered content that drives engagement and learning outcomes  

Structuring information hierarchies and providing guidance around navigation to best support our users 

You will be challenged in an organization that values vision, execution, and persistence. You will take ownership of our content by solving complex communication problems in clear, accessible ways. Content Strategists at Pearson are embedded within product teams that are deeply collaborative, and each member is directly responsible for the team's success.  

What You'll Own 

As a critical partner on our team, you will define and develop content strategy for full end-to-end user experiences. You'll collaborate with design, product, marketing, and engineering teams throughout the product development process to understand and advocate for user needs through a content lens. 

Write clear, concise UX copy including navigation, onboarding flows, error messages, and instructional content  

Establish and maintain brand voice and tone guidelines that ensure consistency across all product touchpoints  

Define key metrics to track content effectiveness and business impact  

Approach an open-ended problem space with clarity and strategic vision  

Think holistically about the content ecosystem and how it supports the user journey  

Guide content testing and user research, ensuring clarity and consistency  

Be data-driven and iteratively improve the content experience (e.g. pilots and A/B Testing)  

Develop content for AI-driven teaching and learning experiences  

About You 

You bring 7+ years of content strategy and UX writing expertise with a portfolio that demonstrates impact, and you're someone who leads through clarity, collaboration, and user advocacy. Additionally, you are: 

A strategic thinker and bring pragmatic judgment to every decision, whether you're facilitating content research, advocating for the right level of polish, or navigating technical constraints 

Equally comfortable crafting precise micro-copy and designing scalable content systems, always grounding your work in what users actually need 

Able to thrive in cross-functional environments where collaboration is the default—partnering seamlessly with designers, product managers, engineers, and stakeholders to solve complex problems 

What You'll Get 

Pearson is on a mission to build a direct, lifelong relationship with millions of learners around the world. As the world’s leading learning company, with 18,000+ employees across 70 countries, we reach learners at critical moments of growth, through content, assessment, and digital experiences that shape education, careers, and opportunity at a global scale.  

Now, Higher Education is entering its next chapter. We’re in the midst of a deep digital and AI transformation...reimagining learning as agentic, adaptive, and human-centered. Our teams are designing intelligent learning products that don’t just deliver information, but actively coach, challenge, and partner with learners, grounded in Socratic principles, critical thinking, and pedagogical rigor.  

 This is a rare moment to shape the future of learning. Designers at Pearson are helping define how AI shows up in education with intention, ethics, and craft. We are creating experiences that evolve alongside tomorrow’s students, instructors, and institutions. From agentic study companions to AI-powered course creation tools, we’re building systems that amplify curiosity, agency, and impact on a global scale.  

Ready to make an Impact? 

Apply now and help shape the future of learning. 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:    

The minimum full-time salary range is between $130,000 - $155,000.  

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.  

Applications will be accepted through 19th February . This window may be extended depending on business needs.