This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose: Design, manage, and evolve marketing technology solutions by owning the strategy, roadmap, and adoption of the Adobe Experience Platform ecosystem. This role ensures AEP capabilities are delivered in a scalable, governed, and value‑driven manner through close collaboration with cross‑functional partners, including technology, analytics, privacy, and marketing teams.

Key Roles and Responsibilities

Platform Product Strategy & Roadmap

Own the product vision and roadmap for Adobe Experience Platform, including RTCDP, Adobe Journey Optimizer, Customer Journey Analytics, and related Adobe Experience Cloud capabilities.

Translate marketing strategies and business objectives into prioritized platform capabilities, use‑case patterns, and phased delivery plans.

Balance immediate marketing needs with long‑term platform scalability, governance, and reuse.

Cross‑Functional Coordination

Act as the primary product interface between Marketing and the Technology organization responsible for technical integrations and platform implementation.

Partner with domain product owners (CDP, AJO, CJA) to align priorities, dependencies, and sequencing across the platform.

Facilitate decision‑making across stakeholders to resolve tradeoffs related to scope, timing, and platform impact.

Platform Ownership & Agile Delivery

Maintain a platform‑level backlog and ensure alignment across related product backlogs.

Participate in PI planning, sprint reviews, and backlog refinement to ensure delivery aligns with product strategy.

Stakeholder Engagement

Serve as the voice of the marketing client, ensuring platform capabilities align to marketer workflows and business needs.

Engage with marketing, analytics, and marketing teams to gather requirements, validate solutions, and ensure readiness for adoption.

Communicate platform roadmap, progress, and outcomes to leadership and key stakeholders.

Adoption, Value Realization & Measurement

Define success metrics and KPIs for platform adoption, business impact, and time‑to‑value.

Track and communicate the value delivered by platform capabilities through regular reporting and insights.

Identify adoption gaps and partner with stakeholders to drive continuous improvement.

Job Contribution

An experienced professional recognized for strong product judgment and platform ownership. Resolves complex, cross‑functional challenges with broad knowledge of marketing technology and customer experience platforms. Operates with autonomy, leads significant initiatives, influences strategic decisions, and collaborates regularly with senior stakeholders. Supports and mentors product owners and team members, contributing to long‑term platform maturity and organizational impact.

Supervisor: No

Education / Experience

Bachelor’s degree (BS/BA) required.

5–7 years of experience in product management, marketing technology, digital platforms, or customer experience solutions.

Experience owning or managing platform‑level products in a matrixed organization.

Familiarity with customer data platforms, journey orchestration, analytics, and personalization ecosystems (Adobe Experience Platform experience preferred).

Agile or product management certifications a plus.

Our Lead Product Technology - Adobe Experience Platform earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone

Call to action

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas, El Segundo, California

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-101016-1 Date posted 02/22/2026