Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Work Locations:  Dallas, TX

About AT&T:

At AT&T we’re redefining the future of connectivity. At our core is a passion to serve our customers with products and services that create connections, improve lives and allow millions to share the stories and experiences that matter. Our Corporate teams are fueled by innovation and a desire to connect the world in meaningful ways. Join our team and bring your bold ideas, supporting and transforming our business across areas like marketing, finance and more.

About the Marketing & Growth Organization:

The Marketing & Growth Organization is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services and experiences; and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity and inspiration in everything we do.

Position Summary:

We’re looking for a strategic, customer-first product marketer who thrives in a fast-paced environment and wants to shape the future of business connectivity. As a Lead Product Marketing Manager, you will lead the full 360° marketing execution for the Network Security Portfolio and AT&T Dedicated Internet.

You’ll lead go-to-market strategy and execution from concept to launch, partnering across the organization to bring compelling customer stories to life. This role requires a strong mix of analytical thinking, creative storytelling, and cross-functional leadership, with plenty of room to drive impact and grow as a marketing leader.

Overview:

The ideal candidate will possess expert knowledge of and experience in of product marketing strategy and execution with an in-depth understanding of current and emerging cybersecurity and network security technologies, enabling them to anticipate market trends and evolving business needs. They must also demonstrate expertise in how businesses evaluate, select, and invest in security solutions, ensuring marketing strategies resonate with decision-makers throughout the technology buying journey. The candidate should also possess an in-depth knowledge of Enterprise internet technologies and solutions.

Key Responsibilities:

Lead full 360° marketing execution and be our team’s expert for Network Security and AT&T Dedicated Internet, driving comprehensive marketing plans to drive product successDevelop marketing briefs and marketing messaging that align business priorities with compelling customer value propositionsPartner closely with tactic owners across the business (media, direct marketing, advertising, online, social, corporate communications, and more) to ensure seamless execution across all channelsPartner closely with the Network Security and Internet product teams to ensure a strong understanding of AT&T solutions and tightly align with priorities and roadmapBuild Go-to-Market (GTM) plans that deliver results—ensuring messaging, timing, and execution are aligned for maximum impactManage account-based marketing programLeverage data-driven insights and customer research to inform positioning and optimize campaignsChampion the customer—ensuring every initiative puts the customer experience and value firstAct as the connective tissue between product, marketing, and channel teams, ensuring alignment and clear communication at every stageMonitor performance, analyze results, monitor external market conditions, and continuously iterate to optimize product positioningElevate the brand through innovative marketing tactics that differentiate our wireless offerings in a highly competitive spaceLead cross-functional teams to achieve marketing deliverables and present strategic insights to leadershipProvide ongoing product management to achieve financial objectives, including revenue, sales volumes, and profitability

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.5+ years of experience in product marketing, preferably in the cybersecurity sector, technology, and/or telecommunications.Strong understanding of cybersecurity and internet connectivity solutions.Excellent writing, editing, and presentation skills.Proven ability to develop and execute marketing strategies.Experience managing account-based marketing campaigns.Experience with market research and competitive analysis.Expertise in marketing brief writing, strategic planning, and execution.Proficiency in navigating large, complex organizational structures and collaborating with diverse internal and external partners.Exceptional written, verbal, and visual communication skills, capable of engaging with peer teams and leadership at all levels.A proven track record of achieving product performance and market share objectives.Strong project management and organizational skills.Ability to work independently and collaboratively in a fast-paced environment.Familiarity with digital marketing tools and CRM systems.Knowledge of AT&T products and services is a plus.Experience with Adobe WorkFront is a plus.Agency experience is a plus.

Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Ready to join our team?

Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-78387 Date posted 08/22/2025