Role Purpose:
Drive Converse Apparel & Accessories growth in Asia by integrating consumer insights, channel needs, and brand direction into a differentiated assortment strategy. Lead end-to-end product creation, merchandising, and marketplace planning. Working closely with licensing partners, planning, brand, and cross-functional teams to deliver consumer-right product assortments that meet business and brand objectives.
Job Responsibility:
Lead seasonal line planning, product briefs, and assortment strategy in partnership with licensing partners.
Build line architecture including pricing strategy, product attributes, distribution strategy, and
margin considerations.
Identify consumer trends and translate insights into product opportunities aligned with
Converse brand positioning.
Ensure product assortments support financial targets through collaboration with Planning and
Analytics.
Develop differentiated assortment strategies across channels
Monitor in-season performance by channel, identify opportunities, and take action to optimize sell-through and market share.
Quickly respond to ad-hoc channel needs while staying true to brand and product strategy.
Qualifications & Requirements
8+ years of merchandising experience in apparel and/or accessories, with exposure to both product creation and channel merchandising.
Proven track record in end-to-end merchandising: product line planning, brand alignment, and marketplace execution.
Strong fashion and trend sense, ability to translate consumer insights into commercial opportunities.
Analytical and business acumen with ability to read in-season performance and take quick action.
Strong cross-functional collaboration and communication skills, with ability to influence across teams.
Experience working with licensing or partner models is a plus.
Enterprise/Leadership expectations:
Be Open and Curious
Think Like a Consumer
Visionary and Strategic
Be Resilient
Embrace Change
Engage Teams
Key Partnerships:
Licensing partner
Asia Merchandising Planning
Asia Channel teams