**Job Description:** **This position requires office presence a minimum of five days per week and is only available in the posted location(s). No relocation is offered.** At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. **Role Overview** The **Lead Market Development** is responsible for designing and executing strategies that drive revenue growth, optimize offer costs, and accelerate net subscriber additions. This role combines strategic planning, data-driven insights, and operational excellence to deliver impactful programs across sales channels. The position requires strong analytical skills, cross-functional collaboration, and the ability to manage budgets and vendor relationships while motivating channel partners to achieve performance targets. **Key Responsibilities:** **Revenue Growth & Market Development** + Develop and implement strategies to increase revenue and expand market share. + Identify new opportunities and create actionable plans to capture growth. **Offer Cost Management** + Monitor and optimize offer economics to ensure profitability and cost efficiency. + Partner with Finance and Pricing teams to manage budgets and forecast impacts. **Net Adds Acceleration** + Design and execute programs that drive subscriber acquisition and retention. + Collaborate with Sales and Marketing to maximize channel performance. **Analytics & Insights** + Analyze market trends, offer performance, and channel data to inform decisions. + Build dashboards and reports to track KPIs such as revenue, cost per acquisition, and net adds. **Project Management** + Lead end-to-end execution of initiatives, ensuring timelines and deliverables are met. + Manage cross-functional teams and external vendors for program success. **Channel Engagement & Motivation** + Develop programs and communications to increase awareness and motivation within sales channels. + Create compelling presentations and decks for internal and external stakeholders. **Budget & Vendor Management** + Oversee program budgets, manage invoicing, and ensure financial accuracy. + Negotiate and maintain strong relationships with third-party vendors. **Skills & Qualifications** + Strong analytical and strategic thinking skills. + Strong financial acumen, with the ability to analyze offer economics. + Proven experience in project management and cross-functional leadership. + Excellent communication and presentation skills. + Ability to manage budgets and vendor relationships effectively. + Experience in market development or channel engagement preferred. **Requirements** + Bachelor’s degree (BS/BA) preferred. + 5+ years of relevant experience. + Certifications may be required, depending on the area. **Compensation & Rewards** As a Lead Market Development professional, you’ll earn between $143,800 and $215,800 USD annually, depending on your location, experience, and expertise. Plus, you’ll enjoy all the incredible rewards that come with being part of the AT&T family. **Joining our team comes with amazing perks and benefits:** + Medical/Dental/Vision coverage  + 401(k) plan  + Tuition reimbursement program  + Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  + Paid Parental Leave  + Paid Caregiver Leave  + Additional sick leave beyond what state and local law require may be available but is unprotected  + Adoption Reimbursement  + Disability Benefits (short term and long term)  + Life and Accidental Death Insurance  + Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  + Employee Assistance Programs (EAP)  + Extensive employee wellness programs  + Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, + AT&T internet (and fiber where available) and AT&T phone If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Ready to join our team? Apply today! **Weekly Hours:** 40 **Time Type:** Regular **Location:** Dallas, Texas **Salary Range:** $143,800.00 - $215,800.00 It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state and local laws We expect employees to be honest, trustworthy, and operate with integrity. Discrimination and all unlawful harassment (including sexual harassment) in employment is not tolerated. We encourage success based on our individual merits and abilities without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability, marital status, citizenship status, military status, protected veteran status or employment status