Lead Lifecycle Process Lead 

The Lead Lifecycle Process Lead is part of the Intelligent Marketing Services (IMS) leadership team and is responsible for collaborating across teams to design, govern, and optimize the full B2B lead lifecycle—from initial engagement to closed-won revenue. This is a cross-functional leadership role focused on process, strategy, and enablement — not a technical role focused on platform administration.  

By working to align and enable lead flows and ways of working that are consistent, measurable, and scalable across business units, this role is critical to the Marketing & Communications team's ability to grow and document its impact on sales pipeline. 

This role ensures alignment across marketing, Rev Ops (revenue operations), and OCTO (central technology) teams to increase the number of qualified leads, improve lead conversion rates and pipeline velocity, grow sales pipeline, and document marketing's pipeline impact. This role will establish standards, processes, tools, and enablement programs that simplify and unify the lead journey across Pearson’s marketing and sales ecosystem. 

Key Responsibilities 

Own the marketing-owned lead lifecycle (from engagement through MQL), ensuring proper campaign-to-CRM alignment and sales handoff preparation 

Co-develop the end-to-end lead process strategy with Rev Ops, aligning on funnel stages (MQL → pipeline), routing, SLAs, and qualification logic 

Partner with Rev Ops and OCTO teams to align on Salesforce configuration, data models, lead stages, funnel logic and reporting 

Collaborate with the IMS Martech and IMS Performance & Impact teams to establish consistent lead lifecycle key metrics; optimize consistent approaches to campaign setup, UTM parameters, lead scoring, and attribution modeling to enable consistent and trusted lead lifecycle performance reporting 

Identify and streamline manual lead management workflows leveraging marketing automation and agentic AI 

Create and enforce lead handling SLAs, scoring models, routing rules, and feedback loops 

Monitor lead process performance to identify and remediate breakdowns (e.g., routing failures, duplicate records, aging MQLs). 

Develop and maintain lifecycle documentation, campaign setup playbooks, and best practice guidance. 

Lead training and onboarding efforts for marketers and cross-functional GTM partners on lead lifecycle & management best practices. 

Represent the lead lifecycle in leadership and cross-functional forums, driving continuous improvement in conversion, velocity, and revenue contribution. 

Qualifications 

5+ years in marketing operations, revenue operations, or demand generation roles 

Deep understanding of B2B lead management, lifecycle stages, and funnel metrics 

Practical experience with Salesforce Marketing Cloud, Sales Cloud and related technology strongly preferred 

Proven ability to drive cross-functional process alignment in complex environments 

Demonstrated ability to identify, define, and solve complex operational problems 

Process-oriented thinker who sees how systems, tools, and people intersect 

Strong communication, interpersonal and stakeholder engagement skills 

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows: 

The minimum full-time salary range is between $90,000 - $95,000.

This position is eligible to participate in an annual incentive program, and information on benefits offered is here.

Applications will be accepted through December 10, 2025. This window may be extended depending on business needs.