Job Summary: The Lead Generation Associate plays a critical role in supporting Choice Hotels’ growth strategy by identifying and sourcing high-potential leads for franchise development opportunities. This position leverages advanced prospecting tools and CRM systems to qualify leads and transition them to the Sales team for conversion into franchise agreements. Key Responsibilities: + Prospecting: Utilize in-house technology and prospecting subscriptions to identify viable prospects for franchise development opportunities. + Contacting Prospects: Conduct scripted cold calls to understand prospect needs, challenges, and interest in franchising with Choice Hotels. + Qualify & Manage: Score and prioritize leads for the Sales team; maintain accurate records in Salesforce, including notes and call history. + Transition Leads: Ensure seamless handoff of qualified leads to Regional Vice Presidents, providing detailed notes and client insights to improve conversion success. Qualifications: Education: + High school diploma or equivalent combination of education and work experience required. Experience & Skills: + Technical proficiency with online databases and CRM systems (Salesforce preferred). + Understanding of the sales process and ability to think analytically about lead prioritization. + Strong communication skills (verbal, written, listening), time management, and organizational abilities. + Demonstrates persistence and resiliency in prospecting activities. #LI-REMOTE Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few: + Competitive compensation and benefits, including medical, dental, and vision coverage + Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance + Financial benefits for retirement and health savings + Employee recognition programs + Discounts at Choice hotels worldwide About Choice Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too. At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business. Our corporate office locations: North Bethesda, MD — Located at Pike & Rose (https://pikeandrose.com/) , our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail. Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail. Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown. Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role. Choice’s Cultural Values Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity Choice’s Leadership Principles Act with Intention | Lead with Authenticity | Grow & Deliver