Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overall Purpose: Design, develop and implement launch strategy and programs for Fleet and Asset Business products and services within the AT&T portfolio. These Fleet products and/or services that AT&T sells to small to large business and/or global business customers.

Key Roles and Responsibilities:

Responsible for the success of a product or group of products through development and execution of comprehensive marketing plan. Typically viewed as product marketing initiative owner throughout the life-cycle.

Go to market planning and strategy: Conducts multi-year market planning and works with product managers on use case design to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.

Responsible for market research/PR & Analyst relations

Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.

Responsible for strategy, creation and on-going management of customer facing sales collateral, website and digital content, product/solution messaging, promotion collateral, internal content development.

Identifies strategies and manages direct customer marketing campaigns and works with product managers, vendors, commercialization and additional stakeholders to execute promotions and programs to drive sales and revenue

Provides strategic planning, identification, budget management and execution of conferences and events

Provides continuing product surveillance and management of established product to attain financial objectives.

Accountable for revenue attainment and profitability.

Leads cross functional teams in presentation and resolution of marketing deliverables as needed.

Provides readout to leadership level regarding products and plans as assigned.

Acts as team lead as needed to provide leadership to less experienced professionals.

Considered an expert within the discipline.

Experience: 5+ years

Education: Requires bachelor's degree

Supervisory: No

Our Lead Channel Marketing earns between $130,700 - $196,100 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  

401(k) plan  

Tuition reimbursement program  

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  

Paid Parental Leave  

Paid Caregiver Leave  

Additional sick leave beyond what state and local law require may be available but is unprotected  

Adoption Reimbursement  

Disability Benefits (short term and long term)  

Life and Accidental Death Insurance  

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  

Employee Assistance Programs (EAP)  

Extensive employee wellness programs  

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,

AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$116,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-84042 Date posted 11/18/2025