Responsibility:

Own end-to-end marketplace and consumer insights to fuel both digital and IMP business decision-making leveraging internal business data, key e-comm platform data capability, industry benchmarks, consumer behavior data, and search and social signals.Translate raw and extensive data into clear, compelling storylines and actional insights to identify key market trends, potential business opportunities, competitive dynamics, and category growth drivers.Develop deep consumer insights, incl. segmentation, purchasing behavior, preference, journey and demand patterns – to support targeted marketing, merchandising, and user experience decisionsPartner closely with marketing, merchandising, and channel teams to translate insights into business priorities, initiatives, and roadmapsLead and manage external agencies, partners, and vendor resources to deliver insights efficientlyProvide proactive, forward-looking insights to leadership team, enabling data-backed decision making on channel strategy, assortment, pricing, promotion, and consumer engagementsContinuously evolve the insights toolkit and reporting structure to improve analytics efficiency, visibility, and business influence.

Qualifications:

8+ years of professional working experience. Consulting or strategy experience within the retail industry is highly preferred; extensive data analytics experience is a distinct advantage.Strong analytical skills and numerical acumen, with expertise in structured problem-solving. Exceptional ability to distill clear storylines and actionable insights from extensive data. Proven experience leading and managing external agencies to drive delivery.Exceptional sense of ownership and action-oriented mindset. Able to quickly grasp context, frame ambiguous problems, and drive end-to-end planning and execution in uncertain environments.Impeccable business judgment, with the ability to formulate hypotheses, design pilots, and apply structured problem-solving techniques to evaluate solutions.Demonstrated excellence in cross-functional collaboration, with a proven track record of leading complex, cross-stakeholder projects. Skilled in facilitating ideation, scoping, and strategic planning sessions.Excellent communication, stakeholder management, and influencing skills.Proficiency in analytics tools and major BI platforms.Fluent in both Mandarin and English (written & spoken).Knowledge and passion for the sportswear industry is a strong plus.