Join our dynamic and thriving footwear company as a Lead, Personalization & Testing in St. Louis, MO where you'll have the opportunity to make an impact and shape the future of our renowned brands. If you have a passion for fashion, eager to learn and have an eye for detail, this is the perfect role for you! As a member of our team, you'll be part of a company that values results, caring and learning.

 

What will you be doing? 

Drive eCommerce Platform Personalization Strategy: Develop and own a Personalization roadmap, aligned to our Product Vision and Key Outcomes, to yield commercial and experiential success for Caleres and its portfolio’s customers Perform quantitative and qualitative research: Analyze onsite customer behaviors and identify key user journeys across high-value segments for personalization Collaborate with internal teams: Partner with Product, UX, ecommerce, and development teams to develop journey maps for high-value segments, ideating and prioritizing relevant personalization tactics at each journey stage Develop A/B/n testing strategies: Manage test backlogs and prioritize ideas in effort to optimize customer experience and maximize business impact Lead data-driven decision-making: Through A/B/n testing, provide data-informed recommendations and business value estimations of site content, functionality, and new feature development Keep a pulse on emerging trends: Maintain knowledge of customer expectations and industry standards within the testing and personalization space

 

Perks you will enjoy!

Our Shoe Discounts: No matter your style, we’ve got your perfect fit covered with a 30% Associate Discount across Famous Footwear and Caleres brands Benefits that Start Day One: To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com Get Paid When You Want: Access your money as you earn it and request your earnings before payday Mental Wellness: Your mental health is important to us, and we offer free, 24/7 confidential support and resources through CompPsych EAP for eligible associates Relaxed Dress Code: At Caleres, we believe that the right shoes can take you anywhere, and your authentic self is always in style. Feel free to leave your professional attire in the back of your closet! Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO 

 

Qualifications that make you the perfect fit!

Bachelor’s Degree required; MBA or advanced degree preferred 5-7 years of previous business experience in Personalization, experimentation, eCommerce, digital marketing, digital CX, digital UX or related disciplines with at least 1-2 of those years leading testing and/or personalization functions Excellent communication skills (written, oral and in presentation) Ability to influence and coach others with appropriate self-confidence and presence. Experience managing multiple large- and small-scale projects in a fast paced, deadline driven environment Microsoft Office, Adobe Analytics, Sitecore, Quantum Metric, Qualtrics platform experience