Our client, a Global Beverage Company is looking to hire a self-motivated, energetic Key Account Sales Executive, must have experience in key account management, preferably in the FMCG or beverage industry. Package: AED 8,000 – AED 10,000 + Benefits + Incentive

 

KEY RESPONSIBILITIES

1. Key Account Relationship Management

Serve as the main point of contact for a portfolio of key accounts (e.g., hypermarkets, supermarkets, convenience chains) across the UAE

Build and maintain strong, long-term partnerships with buyers, category managers, and retail operations teams to drive trust, loyalty, and business growth

Conduct regular customer meetings, joint business reviews, and follow-ups to align objectives, resolve issues, and optimize collaboration

Track account development plans and follow up on execution with a structured calendar.

2. Sales Strategy & Execution

Develop and implement account-specific sales and distribution strategies in alignment with national commercial goals

Drive sell-in and sell-out performance to achieve volume, value, and profitability targets across assigned customers

Identify volume gaps and propose tactical interventions to bridge shortfalls.

Conduct detailed analysis of underperforming SKUs, and competitor benchmarks.

Implement tactical plans to boost underpenetrated SKUs or channels within accounts.

Monitor product availability, stock rotation, and shelf presence to ensure full distribution of the product range

Lead execution of price promotions, new product launches, and seasonal campaigns

3. Negotiation & Contract Management

Negotiate and renew trading agreements, promotional calendars, and commercial terms with buyers

Ensure execution of all contractual elements including listing, pricing, rebates, visibility, and activation deliverables

Track agreement compliance and proactively address gaps in execution or margin targets

Maintain up-to-date records of all agreements, terms, and conditions across accounts.

4. Distribution, Availability & Retail Execution

Ensure continuous availability and optimal distribution of the products across all store formats within key accounts

Coordinate with merchandising teams to ensure in-store visibility, promotional displays, and branded assets (POS, chillers, etc.) meet brand standards

Work in close coordination with assigned merchandisers to ensure planogram compliance, timely replenishment, stock rotation, and correct deployment of POS materials in all outlets

Monitor in-store execution through regular market visits and coordinate corrective actions where needed

5. Promotional & Marketing Coordination

Collaborate with the marketing team to plan and execute in-store promotions, brand activations, and visibility campaigns tailored to each account

Track promotion ROI and provide feedback to improve effectiveness

Ensure all product launches are supported with the right visibility, pricing, and shelf space

Identify opportunities for exclusive account-based activations to increase brand equity and shopper engagement.

6. Business Development

Identify and develop new growth opportunities within existing accounts, including new store listings, range expansion, and custom initiatives

Prospect and propose new key account partnerships to expand footprint in Modern Trade

7. Collections & Dues

Follow up on payment collections and ensure timely clearance of customer invoices in line with agreed credit terms.

Coordinate closely with finance and customers to follow up on overdue payments and assist in resolving outstanding issues or disputes.

8. Market Intelligence & Reporting

Monitor market trends, competitive activity, pricing shifts, and customer feedback

Provide regular performance reports, forecasts, and business insights to management for decision-making

Track KPIs such as sales volume, distribution reach, availability, shelf share, and promotional performance

9. Internal Coordination

Work cross-functionally with marketing, trade marketing, supply chain & logistics, and finance teams to ensure operational alignment

Support demand planning and forecast accuracy by providing account-level insights and updates.

Ensure timely follow-up on deliveries, payment cycles, and promotional settlements

 

JOB REQUIREMENTS

1–3 years of experience in key account management, preferably in the FMCG or beverage industry Proven track record of building customer relationships and delivering commercial results in a key account role Strong knowledge of the UAE Modern Trade landscape, including major retailers such as Carrefour, Lulu, Union Coop, etc. Energetic, self-motivated, and resilient under pressure. Solid negotiation, presentation, and communication skills Ability to analyse data, draw insights, and propose commercially viable strategies Proficiency in Microsoft Office and familiarity with CRM or sales automation tools Valid UAE driving license preferred