**Key Account Executive – Modern Trade (Supermarket / Minimart)** **Main Purpose of the Job** Act as the **single point of contact** for all Sales Operations–related activities within assigned Modern Trade customer stores (Supermarket / Minimart), ensuring the delivery of agreed **business objectives, KPIs, and execution standards** . **Key Responsibilities & Accountabilities** **1. Sales Performance & Execution** + Deliver agreed **sales targets and KPIs** including volume, value, distribution, merchandising standards, call coverage, and frequency for assigned customer stores. + Implement, follow up, and regularly update the **Field Sales Plan** to ensure effective execution at store level. + Monitor daily store performance against defined KPIs such as **sales-out, inventory levels, on-time order placement** , and corrective actions. **2. Customer Management & Negotiation** + Set store-level objectives and **lead negotiation processes** with customers to secure optimal commercial outcomes. + Build and maintain strong **working relationships with customers** at store level to support sustainable growth. **3. Category & Channel Execution** + Execute **Channel Category Plans** at Point of Purchase (POP) in line with Integrated Commercial Planning (ICP) cycle plans. + Provide feedback and insights from the field to support the development of **Field Sales and Channel Category strategies** . + Ensure quality execution of promotions, displays, assortment, and share of space as per agreed plans. **4. Market Intelligence & Reporting** + Provide **timely and accurate demand forecasts** by customer. + Report market dynamics, competitor activities, and execution gaps to support decision-making. **5. Compliance & Governance** + Ensure full compliance with **Nestlé principles, policies, and local regulations** , including NMLP, Trade Policies, IC3, Safety, and local Trade Terms. + Support audit requirements in line with **Nestlé Group Audit standards** . **6. People & Field Team Development** + Coach, motivate, and develop **promoters and merchandisers** to improve execution quality and performance. + Conduct regular field coaching sessions and capability development activities. **Key Experiences & Qualifications** + **2–5 years of experience** in Sales or Marketing, preferably within FMCG or Modern Trade. + Proven track record of **delivering KPIs and sales targets** . + Demonstrated ability to **lead and develop people** , including promoters or merchandisers. + Strong understanding of **Sales operations** , including Field Sales, Customer Management + Hands-on experience managing **store-level execution and customer engagement** .