Overview - Maintain and grow assigned key account(s) business through a standard key account management to ensure sales target achievement 负责特定O2O平台/渠道的生意，以及市场份额可持续增长 Responsibilities - Work together with GKAM to implement Key Account strategy, wiring, planning, selling, and execution to drive account profitable & sustainable growth; - Comprehensively understand the market and customer dynamics in assigned key account to provide excellent services to customers and build up strong working relationship with customers; - Work with Field Sales to deliver revenue and volume targets for the key account channel by focusing on sales drivers (distribution, visibility, pricing, merchandising/ promotions); - Develop/use tracking and reporting tools to monitor the sales performance - Support superior to negotiate the key account annual contract; - Monitor and manage annual trade expenditure to help superior control the ROI; - Analyze and define the account growth opportunities, make proper suggestions to superior for decision making - Analyze and review business data to provide further improvement action plans - Identify potential opportunities, communicate those and recommend possible solutions to superior - Work out customized promotions in assigned account aligned with Marketing & Trade Marketing strategy; - Work out analytical report for quarterly and review annually new items investment; - Coordinate the field sales team/Trade Marketing/Supply chain to ensure the best in-store performance - Ensure that all the brands and assortments are properly listed, implemented and merchandising; - Monitor and check store’s performance to ensure store implementation as company policy; - Pro-actively coordinate related departments for market information and support; - Share monthly OFR tracking report with operation team; - Communicate OOS tracking report with relevant parties; - Champion and embed GCS understanding, control, ownership and execution within GCR to achieve an effective audit rating - 与O2O负责人一起制定平台策略，生意计划，确保可持续增长 - 全面了解市场发展以及与客户保持紧密合作，主导T2T会议以及年度框架合同签订 - 针对平台生意的增长机会进行分析规划，制定符合公司的决策 - 与前线销售/渠道营销/线下客户经理一起确保完美门店执行 - 负责相关数据的分析追踪（业绩/上架/分销/曝光） - 确保生意执行符合合规要求 Qualifications - College degree or above; CET 6 or above - Great at Word, Excel, Power Point - At least 6 years experience in FMCG sales, with at least 2 years of O2O key account management or trade marketing in FMCG, better with dark store experience - Familiar with MT key players in the market - Strong selling and negotiation skill - Good communication skills - Resilient and can work under pressure - 大学或以上，英语6级别或以上 - 精通Word/Excel/PPT - 至少6年快消品经验，至少2年O2O 平台/客户管理经验或闪电仓/仓店经验 - 熟悉现代渠道的大客户 - 强力的卖进以及沟通技能 - 优秀的沟通技巧 - 具有韧性，能抗生意压力