Job Description:
BUSINESS DESCRIPTION
ITW (NYSE: ITW) is a Fortune 200 global multi-industrial manufacturing leader with revenues totaling $15.9 billion in 2024. The company’s seven industry-leading segments leverage the unique ITW Business Model to drive solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 43,000 dedicated colleagues around the world thrive in the company’s decentralized and entrepreneurial culture. To learn more about the company and the ITW Business Model, visit www.itw.com.
Position Summary
The Junior Market Manager ensures the growth and profitability of the market segment for which she/he is responsible. She/he defines and implements the marketing and commercial strategy and action plans of her/his segment, in line with the strategic orientations of the division.
The position is responsible to ensure the communication and proper deployment of the action plan among sales teams and measure ROI.
Responsibilities start when the product is available for production: from the launch plan, the conception of all the marcom tools to the communication and training among the sales teams and the customers in charge.
The position is responsible for executing effective marketing campaigns and communication for traditional & digital technologies, in collaboration with the sales, digital and marketing teams.
She/he is also in charge of the marketing action plan of the brands sold in the market in collaboration with category managers.
The ultimate goal is to “pull the demand” and create value around our brands in the eyes of the end-users, our channel partners and the entire marketplace while also delivering above market sales growth, especially from innovative and differentiated products.
True ‘voice of the customer' of his/her market segment, she/he highlights to category managers specific needs of the segment so as to evolve the offer and contribute to innovation.
Responsibilities
Push Strategy & Execution
Trade marketing plan and execution for the 80 customers of the market in coordination with sales manager.
Create and maintain up to date the toolbox for sales teams: Catalogs, sales arguments, POS tools, ...
Promotion of the product ranges dedicated to the segment: launch plan, creation of local tools, update of local digital contents, advertising, press, regular and specific promotion…
Coordinate local customer events
Ensure branding strategy is applied locally
Pull Strategy and execution
Definition of a local plan to pull the demand from the end users of your market.
Inbound marketing: Building of a local data base of customers and end users to set up strong automation scenarios.
Develop innovative digital tools and communication means to attract the end users.
Loyalty program management
Budget management
Implement and monitor the assigned Marcom plan / budget.
Analyze impact and return of the actions. Maintain metrics for tracking/reporting marketing activities to ensure effectiveness and ROI.
Local Market Intelligence
Support with the analysis of competitors providing with relevant information from the field to Marketing Managers.
Job Requirements
Bachelor’s Degree required (or equivalent work experience).
2+ years of demonstrated experience in marketing or marketing communications.
Fluent in English, Dutch and German
Project management skills
Excellent communication, both oral and written
Strong and creative presentation skills.
Passion and drive to deliver results
Working knowledge of Microsoft softwares (Word, Excel, PowerPoint, Power BI, Outlook) and web creative tools (Canva,..). Basic knowledge on Adobe creatice suite would be a plus.
Knowledge in key areas of digital marketing and practical application of digital marketing best practices.
Ability to understand business strategy and its marketing implication.
Developing social presence and advocating brands effectively.
Good time management skills; ability to organize and prioritize tasks.
Adaptable and flexible; responsive and resourceful in a fast-paced.
Availability to travel if required for the job.