General Information Req # WD00087261 Career area: Marketing Country/Region: Mexico State: Distrito Federal City: MEXICO CITY Date: Tuesday, August 26, 2025 Working time: Full-time Additional Locations:  * Mexico - Distrito Federal - MEXICO CITY Why Work at Lenovo We are Lenovo. We do what we say. We own what we do. We WOW our customers. 
Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). 
This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub. Description and Requirements

Responsible for implementing the brand strategy. Applies consumer insights and market intelligence to the process of developing approaches to linking a brand identity to the company and its products. Collaborates with creative and media agencies, channel marketing, digital marketing and public relations teams to understand their market needs and links brand positioning to maximize customer loyalty and connection to the product and company. Partners with cross-functional teams to assure pristine execution of marketing plans. Makes sure brand guidelines are correctly implemented across marketing touchpoints.

Offline Media Execution

Understands the objectives of a campaign, the target audience, and the key messages & performance indicators to be delivered and follows through implementation making sure correct deployment is completed on time, delivering or surpassing results. Evaluates effectiveness and cost of various media outlets and recommends best alternatives for increasing company visibility, brand awareness and sales growth. Maintains and tracks marketing budget to ensure the resources are aligned to marketing priorities. Follows through sponsorship programs implementation (entertainment & sports). Identifies and analyzes problems and possible causes.

Requirements

Bachelor's degree Marketing, Administration, Industrial Engineering or related English Advance (meeting with global team) One year of experience in: Implementing Branding strategy Follow up to branding strategy Maintains and tracks marketing budget

Skills:

Analytical and numerical capacity (use of Excel) Creative abilities Excellent oral and written communication

We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.

Additional Locations:  * Mexico - Distrito Federal - MEXICO CITY * Mexico * Brazil - Distrito Federal * Mexico - Distrito Federal - MEXICO CITY