Company Description

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary. With its premium portfolio in the car, truck, bus, two-wheel and specialty tire segment, the Tires group sector stands for innovative solutions in tire technology. Intelligent products and services related to tires and the promotion of sustainability complete the product portfolio. For specialist dealers and fleet management, Tires offers digital tire monitoring and tire management systems, in addition to other services, with the aim of keeping fleets mobile and increasing their efficiency. With its tires, Continental makes a significant contribution to safe, efficient and environmentally friendly mobility.

Job Description

Mission / Purpose of the position
Drive profitable growth for PLT Japan by integrating Pricing, Product Management, and Market Intelligence into a cohesive, data-driven function: establish a clear pricing strategy and governance based on market and competitor insights to optimize margins; manage product portfolio positioning and lifecycle to ensure strong market fit and competitive differentiation; and deliver actionable intelligence on market trends, pricing dynamics, and competitor activities to support faster, fact-based decision-making—ultimately strengthening sales effectiveness and enabling sustainable profit growth.

Pricing Strategy & Governance

Develop and implement a transparent and competitive pricing strategy across segmentsDefine pricing positioning based on market and competitor benchmarksEstablish and manage pricing policies, guidelines, and approval processesLead pricing for new product launches and portfolio repositioningDrive market segmentation through pricing logic and strategic recommendations

Pricing Execution & Commercial Support

Set up and maintain structured price lists aligned with strategyMonitor market dynamics and propose promotion schemes under profitability guidelinesCommunicate pricing and promotions to internal and external stakeholdersSupport Sales with pricing tools, negotiation logic, and campaign frameworks

Pricing Intelligence & Profitability Management

Develop and deliver pricing reports and analysis to management and HQMonitor competitor pricing, market trends, and cost developmentsSteer product profitability and mix in close cooperation with ControllingProvide data-driven recommendations for price adjustments and margin optimization

Product Strategy & Portfolio Management

Develop and execute product strategy and roadmap aligned with market needs and company goalsDefine product positioning, segmentation, and role within portfolioOptimize local product portfolio (line-up, fitment, lifecycle management)Identify market gaps and opportunities for new products or enhancementsCollaborate with HQ, R&D, and Supply for product development and allocation

Product Launch & Go-to-Market Execution

Lead new product / new size business planning and market introductionDevelop product positioning strategies, contribute to go-to-market executionCreate product messaging, catalogues, and sales materialsEnsure execution of launch readiness (training, documentation, promotion) Ensure product compliance with JATMA labeling and regulatory requirements, including coordination of test schedules with HQ/R&D and leading local implementation

Marketing Intelligence & Data Management

Define and manage a structured marketing intelligence databank, including update procedures and governanceEnsure regular data updates via internal sources and external agencies, improving data accuracy and efficiencyContinuously enhance databank functions based on internal/external needsMaintain a monthly market intelligence update, including newsletters and industry news highlightsContribute to build and maintain dashboard/data update to support decision-making

Cross-functional Collaboration & Stakeholder Management

Act as key interface between HQ, Sales, Marketing, Controlling, and R&DPresent local market insights and product strategy in HQ functional meetingsProvide product and pricing training/support to internal teamsEnsure alignment across functions to drive effective execution and business impact

Internal Marketing Team Collaboration

Work closely with PR/Communications to align product messaging, brand positioning, and key storytelling based on product strategy and market insightProvide market intelligence insights to guide campaign planning, media focus, and target audience definitionCo-develop go-to-market plans, ensuring alignment across product positioning, pricing logic, and communication strategy, and support product launch executionAct as the bridge to ensure marketing activities are grounded in product value and commercial reality, and that field feedback is looped back into product and pricing decisions

Qualifications

Core Requirements

Bachelor’s degree in Business, Marketing, Economics, Engineering, or related fieldBusiness level Japanese and EnglishStrong analytical background; knowledge of data analysis tools (Excel, BI tools) Around 3–7 years of experience in Pricing, Product Management, Market Analysis, or Commercial rolesGood understanding of market trends, competitor analysis, and customer needsAbility to manage multiple tasks and work in a fast-paced environmentDemonstrated ability to lead cross-functional initiatives and drive alignment across departmentsAbility to take ownership and drive projects independently in a dynamic environment

Preferred Qualifications

Advanced degree (MBA or equivalent)Experience in automotive, tire industry, or related sectorsExperience supporting product launches, or go-to-market activitiesExperience in supporting or guiding team members and stakeholdersExperience working in an international or cross-cultural environment

Additional Information

CV (Rirekisho) in Japanese and Work History in Japanese/English are required.

Ready to drive with Continental? Take the first step and fill in the online application.