**Position Snapshot** Location: Petaling Jaya, MY Company: Nestle Malaysia Full-time Bachelor’s Degree 5+ years of experience **Position Summary** Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people. We are seeking a dynamic MarTech Business Analyst to act as the bridge between Marketing/eBusiness stakeholders and MSE product teams to elicit, analyze, and translate business needs into clear, value-driven MarTech requirements, ensuring on-time, on-scope, on-budget, and on-value delivery for AOA markets. Drive market adoption, simplify processes, and secure integration and compliance across the MarTech stack (e.g., MA platforms, CDP/consent, WebCMS, AdTech). **A day in the life of a MarTech Business Analyst** + **Discovery & Requirements:** Well-formed business requirements, user stories, and acceptance criteria; up-to-date stakeholder maps and RACI. KPIs: % stories accepted first time; % epics with measurable value; stakeholder satisfaction. + **Product/Backlog Enablement:** Prioritized backlogs aligned to product roadmaps; functional specs and UAT plans; sprint readiness. KPIs: Sprint predictability; backlog health (age, prioritization, refinement cadence). + **Delivery & Value Realization:** Market pilots and rollouts executed via defined project structures (e.g., DMF), with benefits tracking. KPIs: OTOB/OTOV (on time/on scope/on budget/on value), deployment NPS/CSAT. + **Data, Privacy & Compliance Readiness:** Early identification of governance gates (e.g., PIA/BIA/CDT, cloud assessments) embedded in plans; evidence in ServiceNow/records. KPIs: % projects passing gates at first submission; zero overdue assessments. + **Adoption & Continuous Improvement:** Adoption plans with marketing KPIs (e.g., campaign velocity, data quality, tagging coverage); lessons learned and playbooks for re-use across markets. KPIs: Target adoption within agreed timeframe; reuse of templates/playbooks across markets. **What will make you successful** + Led BA work for MarTech implementations (e.g., MA/CDP/WebCMS/Tagging/Consent) across multiple markets or brands. + Demonstrated end-to-end delivery via defined project structures (e.g., DMF) with measurable value realization. + Hands-on with Agile ceremonies (backlog refinement, sprint planning, reviews) and UAT orchestration. + Familiarity with ServiceNow processes for demand/incident/change and with governance gates (PIA/BIA/CDT/cloud).