Major Responsibilities/Activities:

Marketing Planning

Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive informationCreate and develop marketing words, programs, and tools that are targeted to the achievement of plan sales and margin goalsComplete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionallyWork with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etcPrepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product/Project Management

Understand and Implement the brand strategies of the assigned products based on market size, opportunities and competition shares in the industry, build the brand imageDirect the product promotion and growth initiatives to attain increasing of market shareWork with other function management team to ensure the cross functional alignment of product strategiesHave multi-channel insights both on broader market and customer ends;  design project according to Product’s position and life cycle status, have collaboration capability to design Win-win project with internal and external partners.Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

Identify the opinion leaders in related area.Lead to build and maintain professional relationship with KOLsEstablish and develop the national expert network to ensure the strong expertise for assigned productsDevelop the loyalty speakers from KOLs

Cost Control & Monitoring

Determine the financial planning process related to product marketing campaign, customer satisfaction, scientific leadership and new businessMonitor and control marketing expenses in line with budget on monthly basisModify and manage expenses allocation to regions

Requirements:Minimum of 2 years in brand marketing within the pharmaceutical industry at BM/SBM level; prior experience as a brand owner is a plus. Therapeutic Area: Prefer candidates with experience in surgical products or a combined background in both surgical and internal medicine fields.Language Skills: Fluent in English both oral and writtenStrong data acumen with strategic thinking capabilities; excellent cross-functional collaboration skills.Good understanding of business and product knowledge with marketing senseShould be self-motivated, creative and well organized