Minor Hotels is a global hospitality leader with over 560 hotels and resorts across six continents, a diverse portfolio of F&B businesses and a selection of luxury transportation services. With over four decades of experience, we build stronger brands, foster lasting partnerships, and drive business success by staying focused on what matters most to our guests, team members and partners.
Wherever your journey leads, Minor Hotels delivers exceptional experiences around the globe. Explore our history, meet the people behind our success and discover the values that shape who we are today.
Job DescriptionMinor Hotels Africa is seeking a highly strategic and commercially driven International Sales Manager to accelerate high-value international revenue across our luxury safari lodges, resorts, and premium hotel portfolio.
This is an outward-facing role focused on expanding global luxury leisure and strategic market presence, developing high-performing trade partnerships, and positioning Minor Hotels Africa as a leading luxury destination brand in international markets.
The role will focus on key source markets including the USA, United Kingdom, Continental Europe, and emerging international markets, with extensive travel and in-market engagement required.
Key Duties & Responsibilities
International Market Development (Primary Focus)
Develop and execute territory-specific sales strategies for the USA, UK, Europe, and designated emerging markets
Conduct structured international sales missions throughout the year
Represent Minor Hotels Africa at global trade events
Identify, contract, and grow high-producing luxury travel designers, tour operators, wholesalers, and selected MICE partners
Establish new strategic accounts with clear revenue potential
Revenue Generation & Commercial Accountability
Achieve annual international revenue targets across assigned markets
Drive high-yield leisure business while protecting ADR and rate integrity
Monitor account production versus potential and adjust strategy accordingly
Collaborate closely with Revenue Management on pricing and market positioning
Identify and develop new distribution channels aligned to brand standards
Strategic Account Management
Manage a portfolio of priority international accounts using structured account plans
Conduct joint sales calls with regional and property teams where required
Negotiate commercial agreements within approved frameworks
Develop long-term partnership strategies for top-producing accounts
Maintain strong relationships with key DMCs feeding international markets
Brand Positioning & Market Intelligence
Position Minor Hotels Africa properties firmly within the luxury and premium segments
Provide structured market intelligence on competitors, trends, and customer behaviour
Maintain in-depth knowledge of all Minor Hotels Africa properties, developments, and USPs
Monitor and report on competitor strategies across key markets
Trade Engagement & Representation
Organise and host educational roadshows, training sessions, and high-level client events
Coordinate and host FAM trips with defined ROI objectives
Represent Minor Hotels Africa with professionalism and brand consistency at all times
Maintain accurate CRM reporting and post-trip performance analysis
Internal Collaboration
Participate in Sales Strategy Meetings with African property teams
Work cross-functionally with Marketing, Revenue, Reservations, and Operations
Provide clear, actionable feedback to hotels on international market trends and opportunities
Qualifications
Experience & Qualifications
Bachelor’s degree in Sales, Marketing, Hospitality, or a related field
7–10 years’ experience in international hospitality sales or luxury travel sales
Proven success managing international territories (USA / UK / Europe preferred)
Demonstrated ability to generate revenue through global travel trade partnerships
Strong understanding of luxury leisure, wholesale, and distribution channels
Experience representing brands at major international trade shows
Willingness and ability to travel internationally 50–70% of the time
Additional InformationWhy Join Minor Hotels Africa
At Minor Hotels Africa, we don’t simply sell destinations—we curate world-class experiences across some of the most iconic and exclusive locations in Africa. Joining our team means becoming part of a global luxury hospitality group with a bold growth ambition and an uncompromising commitment to excellence.
A Global Luxury Platform
You will represent a diverse portfolio of premium hotels, resorts, and ultra-luxury safari lodges across Africa, supported by internationally recognised brands such as Anantara, Avani, NH Collection, and Tivoli. Our properties are positioned at the forefront of luxury travel, attracting discerning global travellers and elite travel trade partners.
Strategic Impact and Autonomy
This role offers the opportunity to shape international market strategy and directly influence revenue growth across key global source markets. You will operate as a strategic commercial leader with the autonomy to build high-value partnerships and drive measurable commercial outcomes.
International Exposure and Prestige
You will represent Minor Hotels Africa on the global stage—attending leading luxury travel forums, trade shows, and high-level client engagements across the USA, UK, Europe, and emerging markets. This is a high-visibility role with meaningful global exposure.
A Culture of Excellence and Growth
We foster a performance-driven, collaborative culture where commercial insight, innovation, and accountability are valued. You will work alongside experienced global commercial, revenue, and brand teams, with opportunities for career progression within Minor International’s worldwide portfolio.
Purposeful Luxury
Our commitment extends beyond luxury hospitality—we are dedicated to responsible tourism, sustainable growth, and meaningful community impact across Africa’s destinations.