Who we want:
• Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
• Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
• Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
• Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
• Understand the market positioning and strengths of key competitors
• Describe the basic offerings of a product line and their primary features
• Gather and apply market research in decision making
• Research and collect product information, service information and marketing literature
• Assist with researching new markets, opportunities and segments to support new product development
• Understand key marketing philosophies around product branding
• Identify key elements within a new product's Value Proposition that requires evidence
• Understand the appropriate commercialization plans to put in place to earn new customers or expand in current categories
• Know the market positioning and strengths of key competitors
• Understand the differences between customers; non-users, exclusive users, competitive users and multi-brand user
• Understand the concepts and importance of sales forecasting
• Understands a product lifecycle management (PLCM) plan
• Research internal and external data sources for pricing
• Locate market data, planning tools, and expert resources when analyzing marketing strategies
• Understand measurements of business performance and how to identify trends
Minimum Qualifications (Required):
• Bachelor’s degree required
• 0+ years of work experience required
Preferred Qualifications (Strongly desired):
• MBA preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)