Manager, Integrated Search
Location: Remote- USA
Compensation: The full salary range for this position is $85,000-$120,000 annually. The anticipated starting pay is $85,000-$105,000 plus bonus, determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.
The Integrated Search Manager leads the development and execution of a unified search strategy that brings together Paid Search (SEM), Organic Search (SEO), and emerging AI/LLM-driven search experiences. This role is responsible for full-funnel search performance—awareness, conversion, and retention—by leveraging data, cross-channel insights, and advanced search technologies.
You will guide strategy, oversee execution, manage experimentation, and ensure the Lithia & Driveway retail network is optimally discoverable across traditional search engines, AI-powered platforms, and next-generation conversational assistants. This role is ideal for someone who thrives in the evolving search landscape and can translate opportunities into measurable growth.
What You'll Do
Develop integrated strategies across traditional Search and AI-driven search channels
Drive strategic direction of the Search Marketing channel to ensure maximum visibility, efficiency, and ROI
Establish standards, focus areas, core KPIs, and SLAs for vendor partners
Evaluate vendor partners across the Lithia dealer network while planning and executing quarterly audits
Implement tracking solutions across web assets (GA4, GTM, pixels, tags) to ensure reliable data capture and reporting
Oversee Google partnership as well as corresponding platforms including Google Ads, Google Merchant Center, YouTube, etc.
Negotiate competitive fee structures with on-program Search partners
Identify, test, and implement new search tactics, automation, and optimization techniques
Manage and optimize campaigns across Google Ads, Bing Ads, and other relevant platforms
Oversee keyword segmentation, bidding strategies, audience targeting, and creative testing
Adapt content and paid strategies for emerging AI search experiences (e.g., SGE, OpenAI Search, Chat-based retrieval systems)
Guide teams in prompt-driven optimization, structured content development, and AI-friendly strategies
Evaluate and integrate AI tools for workflow enhancements, content generation, insights, and automation
Analyze channel performance and deliver actionable insights
Build dashboards, reporting frameworks, and experiment analyses
Translate data into clear strategic recommendations
Collaborate with Media, Content, Analytics, and Creative teams
Provide search input for landing pages, site architecture, and campaign planning
Educate teams on evolving search and AI trends and recommend best practices to improve performance
What You'll Bring
4–6+ years in SEM, SEO, or integrated search within growth-driven environments
Proven ability to manage large, complex paid search budgets
Strong technical and content SEO knowledge; proficient with GA4, GSC, Looker, and analytics tools
Familiar with AI/LLM search systems, prompt optimization, and emerging search models (SGE, Perplexity, ChatGPT Search)
Highly analytical with experimentation and data-driven optimization experience
Strong attention to detail, urgency, critical thinking, and time management
Collaborative team player with experience working cross-functionally and with external agencies
We offer best in class industry benefits:
Competitive pay
Medical, Dental and Vision Plans
Paid Holidays & PTO
Short and Long-Term Disability
Paid Life Insurance
401(k) Retirement Plan
Employee Stock Purchase Plan
Lithia Learning Center
Vehicle Purchase Discounts
Wellness Programs
High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.