Summary:

The Integrated Media Manager will serve as the operational bridge between creative teams and media execution, while providing day-to-day oversight of channel-specific performance across search, social, and programmatic.Serve as the operational bridge between creative teams and media execution, while providing day-to-day oversight of channel-specific performance across search, social, and programmatic.

Duties and Responsibilities:

Coordinate media briefs and creative development between internal creative teams and media agencies. Own performance media KPIs across channels, providing regular analysis and optimization recommendations. Translate business objectives into actionable media strategies for agency implementation. Serve as primary tactical contact for media agencies, ensuring alignment with broader strategy. Develop cross-channel reporting dashboards to track and communicate performance. Identify opportunities to leverage automation and AI for campaign optimization. Support budget allocation and reallocation based on performance data. Validate agency reporting and reconcile against platform data.

Skills and Competencies:

Deep expertise in programmatic, search, and social media platforms. Strong analytical capabilities with a focus on performance analysis and optimization. Ability to bridge creative development and media execution. Proficiency with major ad platforms (Meta, Google, Bing, Trade Desk) and analytics tools. Understanding of media attribution and measurement methodologies. Experience managing agency relationships and deliverables. Strong communication and collaboration skills across cross-functional teams. Ability to manage multiple projects and deadlines in a fast-paced environment. Familiarity with media planning tools and data visualization platforms (e.g., Tableau, Looker). Strategic thinking with a results-driven mindset.

Qualifications:

Minimum Qualifications:

Bachelor’s degree in Marketing, Advertising, Communications, or a related field. 5–7 years of experience in digital media, with hands-on experience in programmatic, search, and social. Demonstrated success in managing performance media campaigns and optimizing for KPIs. Experience working with creative teams and media agencies. Proficiency in campaign reporting and data analysis.

Preferred Qualifications:

Bachelor’s degree in Marketing, Business, or related discipline. Experience with AI-driven media optimization tools and automation platforms. Familiarity with privacy regulations and data compliance in digital advertising. Experience in a hybrid or remote work environment. Knowledge of emerging media trends and technologies.

Required Licensing or Certifications:

None required.

Working Conditions:

Physical Requirements:

Sit (Continually = 67-100% of workday).

Communication Skills:

Excellent written and verbal communication skills. Ability to present complex data and insights to non-technical stakeholders. Strong interpersonal skills for collaboration with internal teams and external partners. Comfortable leading meetings and discussions with senior leadership. Skilled in crafting clear and concise media briefs and performance reports.

Environment Requirements:

Hybrid: Remote/home office and occasional in-office presence in Irving, TX.

Travel:

Travel occasionally (less than 25%) to HQ and external partner meetings.