Our associates celebrate lives. We celebrate our associates. This role helps shape and deliver marketing programs across a variety of channels (social media, radio, digital, email, etc.), making sure to support SCI Hispana’s goals and reflect a consistent brand voice. The role blends creativity with strategic direction and works closely with sales teams to build campaigns for the Hispanic and general market that are cohesive and effective. • Drives campaign efficiency thorough monitoring and optimization • Collaborates with the Corporate marketing team, field stakeholders, IT and external agencies • Gathers, synthesizes and distributes campaign results and insights to leadership **JOB RESPONSIBILITIES** **Implements Marketing/Advertising Campaigns 40%** + Plans and executes both market and national-level campaigns within different channels, such as social media, email, print and radio. + Manages relationships with any outside agency used + Compiles and organizes advertising budgets and performance, utilizing information to ensure optimization + Utilizes advertising tactics including behavioral/contextual advertising, marketing and social media **Content Creation 30%** + Creates thoughtful, engaging and impactful culturally relevant content to increase overall leads and conversions across all channels + Develops content strategies for various marketing projects + Ensures consistent brand voice and messaging across all channels + Works collaboratively with sales leadership and SCI Hispana’s marketing team to concept and execute content **Reporting & Optimization 30%** + Creates a system of ongoing campaign monitoring and reporting + Provides regular analysis of campaign performance to operational and sales leadership + Compiles and distributes regular reports and status updates + Execute consistent and strategic optimizations to all paid campaigns + Uses a content management system to improve lead to sales ratios by using data and relationships with field leaders **MINIMUM** **REQUIREMENT** **Education** + Bachelor’s Degree in Marketing, Advertising, Communications, Computer Science or related field required **Experience:** + At least three (3) years experience with online advertising, Facebook advertising, display advertising, pay-per-click advertising or a related marketing role required + Familiar with Facebook, Google and Yelp Ads + Has a deep understanding of Hispanic cultural nuances, values, and media consumption + Basic understanding of HTML and/or other programming language(s) preferred + Proficient understanding of the digital advertising landscape and demonstrates a track record of driving measurable results toward business objectives + Knowledgeable in all Microsoft Office applications including Word, PowerPoint and Excel **Knowledge, Skills & Abilities** **Fluent in English and Spanish** + Ability to think critically and remain flexible among a diverse and ever-changing business environment in a complex organization + Proficient with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs + Native or near-native Spanish and English proficiency + Proficient with Salesforce preferred + Ability to run analysis and reports in Microsoft Excel on large data sets + Ability to collaborate effectively with cross-functional team members and communicate appropriately across multiple organizational levels + Ability to self-manage competing priorities and overlapping deadlines + Occasional travel (approx. 5% of the time - quarterly) **WORK CONDITIONS** **Work Environment** + Work indoors during all seasons and weather conditions + Comply with Corporate dress code policy **Work Postures** + Sitting continuously for many hours per day, up to 6 hours per day + May climb stairs to access buildings frequently **Physical Demands** + Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage **Work Hours** + Working beyond “standard” hours as the need arises Postal Code: 77019 Category (Portal Searching): Marketing and Advertising Job Location: US-TX - Houston Job Profile ID: Integrated Marketing Specialist Hispana Time Type: Full time Location Name: SCI Corporate Office